Understand your app's performance with app store analytics

Connect visibility, conversion, and revenue with data from Apple Ads, the App Store, and Google Play Store, and turn app store insights into your next action.

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Analytics Overview

Get the full app analytics picture in one view

Unified performance dashboard
See all your key metrics, downloads, rankings, and revenue, in one view.
Cross-store visibility data
Compare organic and paid results side by side to understand how visibility turns into installs and revenue.
App performance history
Visualize your app’s key metrics over time to understand progress, seasonality, and growth shifts.

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Download Report

See how installs split between paid and organic

Source-level install breakdown
See where your installs come from by source type to identify your strongest acquisition source.
Country-based performance trends
Track how downloads evolve across different regions and timeframes to spot high-growth opportunities.
Comparison across time frames
Monitor install trends over custom time ranges to understand how marketing efforts and seasonal shifts impact growth.

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Revenue Snapshot

Measure your app’s financial performance

Sales, proceeds and revenue tracking
Monitor total sales, proceeds and refunds across App Store and Google Play Store to evaluate performance accurately.
Country-level performance view
Break down revenue by country to find your strongest markets and guide your budget or localization decisions.
Table and chart views
Check visual charts and detailed tables for daily, weekly and monthly data to analyze revenue patterns and prepare reports.

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Organic Acquisition Dashboard

Find out how organic performance fuels installs

AI-based download trend analysis
Detect visibility shifts early with AI-based trend detection that highlights emerging opportunities and performance changes automatically.
Keyword & ranking performance
Track the monthly count of ranked keywords, see how your app’s average ranking has changed over time, and explore keyword distribution across ranking tiers and movement trends.
Review and source analysis
Get summarized review trends and download source breakdowns to connect user sentiment and acquisition patterns with organic growth.

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Conversion Funnel View

Track your app store conversion rate from impression to install

Funnel performance tracking
Monitor how impressions and first-time downloads connect in a clear graph view to understand conversion flow.
6-month trend visualization
Review month-by-month bar charts of your key metrics, pulled from App Store Connect analytics and Google Play data.
Conversion impact analysis
Track conversion rate changes at a glance to measure how your store visibility turn into installs.

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Frequently asked questions

What is app store analytics?

It’s the measurement layer for your store presence. It brings downloads, rankings, revenue, and conversion together across Apple Ads, the App Store, and Google Play Store, so a change in any one of them shows up next to the others instead of in a separate tool. That's what makes it answer the questions that actually matter: what changed, when it changed, and what likely caused it, whether that was a metadata update, a campaign shift, or the season doing its work.

How do I know whether my installs came from paid or organic?

The install split does it for you. Every download traces to a source type, so a spike separates into what your spend bought and what visibility brought for free. That split is the difference between scaling a win and repeating an accident.

What is an app store conversion rate?

The share of people who see your store page and install. Watching it alongside impressions shows whether a downloads change came from more visibility or better convincing, which decides whether your next move is keywords or creatives.

Hear from our customers

“MobileAction’s API provided the accurate and comprehensive ASO data we needed to power our AI-driven ASO model. It helped us automate competitor analysis, refine creative localization, and improve operations across regions. The API has become a vital part of our global growth strategy.”

Jin Liang

ASO Product Manager @AliExpress

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“We recommend MobileAction CMP, especially for teams managing multiple Apple Ads accounts, large budgets, or struggling with keyword expansion and automation. The platform has improved our bidding efficiency, reduced trial-and-error costs, and helped us unlock scalable growth. MobileAction is an essential partner in our Apple Ads strategy.”

Bigo Live Team

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“MobileAction has become a source of truth for our paid and organic data. The dashboards, alerts, and flexible reporting give us everything we need to move quickly and confidently. It’s like having an extra member on our app growth team.”

Marcin Kobylec

Head of App and Marketing Automation

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“If you are looking for a tool to understand post-install performance for your app better, MobileAction CMP is the answer. It has been a game-changer in how we optimize our Apple Ads campaigns.”

Nicholas Rusch

Paid Marketing Manager

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Grow your app on the App Store and Google Play Store with our solutions now

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