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Industry leading Apple Ads bidding algorithm, now powered by AI

Respond to changing auction conditions with more precision with AI bid optimization. Keep bids competitive, cut wasted spend, and reduce hands on management across large scale campaigns.

Trusted by 5,000+ mobile app and game companies around the world

Why app marketers trust MobileAction’s AI Smart Bidding

45%+

increase in conversion rate

Drive stronger conversion performance with Apple Ads bid decisions that adapt earlier.

55%

higher ROAS

Make spend work harder by adjusting bids toward more strategic auction opportunities.

~60%

lower cost per goal

Reduce cost per goal by making bid decisions with more context.

Supporting Apple Ads teams across $2.5B in ad spend and 100+ markets

AI bidding that reads the full auction context with 70+ signals

Apple Ads bid auctions shift fast. Static rules react after performance changes already happen. MobileAction AI Smart Bidding reads 70+ signals at once, including timing, demand, competition, and performance patterns, to make more informed bid decisions in changing auction conditions.

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Act earlier with predictive AI that processes 65M+ datapoints daily

Instead of relying only on recent results, AI Smart Bidding looks at patterns before the next auction unfolds. With 65M+ datapoints processed daily, MobileAction identifies likely auction outcomes earlier and helps keep bids competitive, efficient, and closer to your goals.

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Built by world-class data scientists and engineers for privacy-first teams

AI Smart Bidding runs inside MobileAction’s secure environment, so campaign data is not sent to public AI models or outside providers. Behind it is a team of engineers and data scientists with deep machine learning experience. Each client’s data stays isolated, which means bid decisions are based on that client’s own account context while keeping campaign information private.

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AI Smart Bidding that stays aligned with your goals and helps you move 17x faster

Manage bids across campaign portfolios and countries

Use AI Smart Bidding to manage bid decisions across multiple campaigns, ad groups, and storefronts within the same optimization setup.

Optimize toward what matters most, 17x faster

AI Smart Bidding keeps bid decisions tied to the metrics that matter most to your team, from CPA and ROAS to custom goals, while helping you optimize 17x faster.

Compete without overpaying


Stay competitive in the auctions that matter most while keeping bid increases tied to likely return.

AI that keeps campaign and app store data private with zero leakage

Use AI across Apple Ads and ASO with a secure infrastructure and your data isolated by design.

Explore Security
SOC2 Certified
SOC2 Certified
GDPR Compliant
GDPR Compliant
Apple Ads Partner
Apple Ads Partner

Grow your app or game with intelligence, automation and expertise

Frequently asked questions

Understand the competition in app stores and secure a strong position in the app market.

How does the free trial work?

MobileAction CMP offers a free plan, ideally suited for beginners in Apple Ads, along with a trial period for our Enterprise plan. For the MobileAction platform, you can benefit from a limited-time trial for the Enterprise plan to fully explore and experience the extensive capabilities of your selected plan. Additionally, you can experience our ASO Intelligence products with a free trial! Enjoy a 7-day trial for ASO Basic and ASO Pro plans, or a 3-day trial for the Market Intelligence Pro plan. Simply enter your billing information to start the trial, which begins immediately after verification. If you decide to cancel before the trial ends, you won't be charged. Otherwise, your plan will automatically start, and you will be billed according to your chosen frequency (monthly or yearly). Please note, each user is allowed one free trial per product with the same billing information.

How many users can access MobileAction?

The number of seats available depends on your subscription plan. If you need additional seats or have specific requirements, please contact our team. We are dedicated to addressing your needs and finding the right solution for you.

What payment methods do you accept?

The availability of payment options may depend on your selected plan and specific agreement. We accept Visa, Mastercard, American Express, and Maestro for all subscriptions. For our enterprise users, we also offer the option of wire transfers.