1+1 = 100

I landed in San Francisco in 2011 with a small suitcase.

No network.
No money.
No Ivy League degree.
My English was far from perfect.

I didn’t understand how Silicon Valley worked. I just knew I wanted to be here.

Everything felt bigger than me. Smarter people. Stronger networks. People who seemed like they knew exactly what they were doing.

I didn’t.

I was just trying to figure it out. I spent hours in coffee shops, listening more than talking, trying to understand how ideas turn into companies.

I didn’t have a clear plan. But I had hunger. And I was willing to stay.

In 2013, I started MobileAction.

The App Store was growing fast, and I saw an opportunity to help developers get their apps discovered on App Store.

In 2014, I raised a small angel round. In 2016, I tried to raise a Series A. I couldn’t.

That moment forced me to rethink everything. Instead of chasing funding, I focused on building something real.

Around that time, we decided to focus on helping developers drive engagement through Apple Ads.

It wasn’t easy. We made mistakes, built things no one used, hired wrong, and came close to running out of money. There were moments I questioned everything.

But we stayed.

Over time, that bet started to work. We got closer to customers and the ecosystem. MobileAction became a trusted partner to help marketers improve discoverability and performance across the App Store through Apple Ads.

We went from guessing to knowing. From a small tool to a platform used by leading global brands, managing billions of dollars in ad spend.

Today, MobileAction powers decision-making with data across millions of apps, keywords, creatives, and advertisers—helping marketers operate with speed and precision in a highly competitive ecosystem.

In 2025, we took over Skai’s Apple Ads business. That significantly expanded our scale—bringing larger customers, a stronger team, and deeper market presence.

One thing became very clear: the future of growth is not about hacks. It is about AI-driven decision making, privacy-first ecosystems, and deep platform expertise.

That is what we built MobileAction around.

Today, I’m excited to share our next chapter. MobileAction is joining InMobi.

Together, we are better positioned to help brands acquire users and grow in a privacy-first, AI-driven world.

For our customers, nothing changes—except we get better. More resources, a stronger team, faster innovation, and broader global reach.

When I look back, the difference wasn’t talent or connections. The difference was simple: we stayed.

We stayed when it was uncomfortable. We stayed when it didn’t make sense. We stayed when quitting felt rational.

If you’re building something, you don’t need the perfect background. You just need to stay in the game longer than most.

I also want to take a moment to say thank you to everyone who helped along the way.

To our angel investors who believed in us early.
To our customers who trusted us—especially when we were still small.
And to our team, past and present, who built this together day by day.

None of this would have been possible without you.

We’re just getting started.