Product pages ads
Product pages ads enable app marketers to promote their app to engaged users as they explore various pages across the App Store. Advertising on product pages allows advertisers to appear on their competitorsâ or some other complementary appsâ product pages and drive high-intent users to their product pages.
Product pages ads appear at the top of the âYou Might Also Likeâ list for users who have scrolled to the bottom of product pages, actively researching apps and seeking information to aid their download decision. An ad can span across app categories, or the categories where it appears can be refined.
- Product pages ads started to accumulate in the last quarter of 2022 with the launch of the ad placement by Apple Ads.
- Since the launch, thereâs been a consistent increase across all metrics that indicates improvements in ad engagement or optimization in targeting.
- In 2024, product page ads continued their upward trend in engagement, with average TTR for product pages ads significantly above the previous yearâs peak of 2.93% in Q2 2023, thanks to 3.57% in Q3 and 3.77% in Q4. In both quarters, the average TTR remained higher than the cumulative average of 2024 (3.55%).
- The cumulative average of TTR also increased by 29.56%Â in 2024Â compared to last year.
- CR has notable growth, particularly in Q2, Q3, and Q4, surpassing 20%, compared to the 16% peak observed in 2023. This data indicates stronger intent from users engaging with these ads, leading to a higher percentage of conversions.
- CPT remains stable, ranging from $0.66 to $0.83, reinforcing the trend of cost efficiency in user engagement. Meanwhile, CPA shows a significant drop, with an average of $3.88 in 2024, marking a substantial improvement from 2023, where the average CPA was $5.88.
- Overall, 2024âs data highlights cost-effectiveness and improved engagement for product page ads, making them a valuable placement option for advertisers looking to reach engaged users at the final stages of their decision-making process.
The data in this report has been gathered using MobileAction and SearchAds.com tools.*
