Newsletter

Subscribe to never miss an update in mobile app marketing.

Login
Get Started
Book a Demo

App Profile

glossary archive img
REPORT
2025 ASO Report: Keyword trends, category insights, and top-ranking apps in the US storefront

Looking to boost your app's visibility and acquire more users? Our 2025 ASO Report is your ultimate guide to navigating the evolving app store landscape. Packed with data-driven insights, keyword trends, and top-ranking app strategies, this report will equip you with the knowledge to optimize your app's presence and achieve organic growth.

Read Report

The App Profile provides valuable performance metrics to help marketers optimize their app, including: 

– Daily/monthly download trends over time to benchmark growth and set goals 

– Revenue insights to analyze monetization strategies and ROI of campaigns  

– Retention rates to gauge lifetime user value and identify friction points  

– Country/category breakdowns to guide localization and segmentation  

– Benchmarking against competitors for key metrics like LTV 

Marketers can leverage App Profile insights to: 

– Inform testing of new features, pricing models or marketing tests 

– Detect seasonal or event-related fluctuation opportunities   

– Identify underperforming geos or user segments for improvement 

– Track initiatives and ROI of new user acquisition channels  

– Set KPI alerts to monitor for organic test learning opportunities 

By continuously tracking an app’s Profile over time, marketers gain visibility into areas requiring refinement to maximize long term organic growth and retention. 

REPORT
2025 ASO Report: Keyword trends, category insights, and top-ranking apps in the US storefront

Looking to boost your app's visibility and acquire more users? Our 2025 ASO Report is your ultimate guide to navigating the evolving app store landscape. Packed with data-driven insights, keyword trends, and top-ranking app strategies, this report will equip you with the knowledge to optimize your app's presence and achieve organic growth.

Read Report