Looking to boost your app's visibility and acquire more users? Our 2025 ASO Report is your ultimate guide to navigating the evolving app store landscape. Packed with data-driven insights, keyword trends, and top-ranking app strategies, this report will equip you with the knowledge to optimize your app's presence and achieve organic growth.
Match Source identifies whether an impression was generated as a result of a Search Match or from a bidded keyword. Search Match impressions occur when there is a strong match between what the user searched for and your app content/listing. Impressions from bidded keywords happen when your keyword matches the user’s search terms and triggers your ad to show. Including the Match Type dimension in reports allows separating out impressions and metrics by their origination, providing further insight into campaign performance.
Looking to boost your app's visibility and acquire more users? Our 2025 ASO Report is your ultimate guide to navigating the evolving app store landscape. Packed with data-driven insights, keyword trends, and top-ranking app strategies, this report will equip you with the knowledge to optimize your app's presence and achieve organic growth.
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