Redownloads (Total)

Redownloads (Total) is a comprehensive metric that combines app reinstallations driven by both tap-through and view-through activities. This metric provides a holistic view of all user re-engagements generated by a mobile advertising campaign, regardless of whether the user directly interacted with the ad (tapped or clicked) or simply viewed the ad without taking any action.

Key Points:

• Combines redownloads or reinstallations from both direct taps/clicks and indirect views
• Gives a complete picture of the total app re-downloads driven by the advertising
• Measures the overall impact of the advertising campaign on driving user re-engagement
• Allows for better evaluation of the campaign’s effectiveness in re-engaging existing users
• Provides a more accurate representation of the advertising’s true impact on app redownloads
• Complements other install metrics like new downloads and overall Installs (Total)

By tracking Redownloads (Total), mobile app marketers can gain a comprehensive understanding of the full scope of their advertising’s influence on driving user re-engagement and app reinstallations. This metric is crucial for evaluating the success of user re-engagement strategies and making informed decisions about future marketing efforts on Apple Search Ads.