Create, manage and automate Apple Ads for free

Trusted by 5,000+ mobile app and game companies around the world

Get started in minutes and grow on your terms

Start and scale without extra costs and no strings attached

From campaign creation to optimization and automation, every Apple Ads campaign management tool is free to use. No hidden costs, no trials, just everything you need to grow your app.

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Run Apple Ads like a pro, no matter your team size

Get access to the same advanced tools used by top app marketers, optimize Apple Ads campaigns even without a full user acquisition team. Whether you’re solo or scaling, everything’s built to help you run like a pro.

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See the full funnel, act without the chaos

Connect your MMP to see pre- and post-install performance in one place. No more juggling tabs or spreadsheets, analyze and optimize every dollar without friction.

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Use the toolkit that meet your growth needs

Manage campaigns with clarity

Manage Apple Ads campaigns in bulk with the free Apple Ads campaign manager. Track and visualize performance without switching tools.

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Launch and optimize in minutes

Create high-performing campaigns in just 3 steps, then apply quick automations to boost Apple Ads optimization without manual effort.

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Turn your Apple Ads strategy into custom automation rules

Set up multi-layered rules across campaigns, ad groups, and keywords to automate every action. Choose from 20+ editable templates or build your own to optimize Apple Ads costs.

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Check account health and get recommended actions

Know what’s working. Fix what’s not. Spotlight gives actionable insights, while Audit does a full campaign health check so you know exactly where to focus and how to start optimizing.

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"When it comes to SearchAds.com’s capabilities, you are only limited by your imagination. SearchAds.com makes it easy for me to automate bids on a regular basis which would take hours to do manually. The team has been able to provide quick responses, opportunities, and automations to match my thought processes. I highly recommend MobileAction to any app marketer looking to scale their growth across various geos, languages, and apps."

Sara San Antonio

Senior Global Mobile Marketing Manager

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“We recommend SearchAds.com, especially for teams managing multiple Apple Ads accounts, large budgets, or struggling with keyword expansion and automation. The platform has improved our bidding efficiency, reduced trial-and-error costs, and helped us unlock scalable growth. MobileAction is an essential partner in our Apple Ads strategy.”

Bigo Live Team

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“MobileAction has been a true partner in our Apple Ads growth. Automations helped us scale without compromising profitability, and CPP Intelligence and CPP A/B Testing provided the insights we needed to enhance conversions and performance. The results are 3x spend growth and 300% growth for Home AI, which speaks for itself.”

Selçuk Gedikkaya

Apple Ads/ASO Lead

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“Given the remarkable results and our direct experience, we genuinely endorse both products. They brought a significant improvement in our performances and sparked a shift in our strategy. What makes it even more special is the continuous support we have received, making the entire experience even more worthwhile. Looking forward, the platform’s role in user acquisition and performance tracking will be key in optimizing our strategies for sustained growth. The positive collaboration with MobileAction’s team further reinforces its significance as a strategic partner in our ongoing success.”

Eszter Fedor

Senior PPC Executive

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Integrations for exceptional results

Spend

Impression Share

Impressions & Taps

Downloads

Keyword Popularity

Apple Ads Data

In-App Events

Revenue

Installs

Reattribution

MMP DATA

Hear from our customers

Join thousands of marketers who are already using our free Apple Ads platform to simplify campaign management and improve results; here’s what that looks like.

$800M

Apple Ads spend

optimized annually

~50%

uplift in ROAS

in one month

55%

decrease in CPG (cost per goal)

within first 6 months

81-99%

increase in SoV brand terms

50%

ROAS uplift

40%

decrease in CPC

Using Budget Allocation and Automations helped Square reach a 50% ROAS uplift + 40% CPC decrease

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+30%

app installs

+20%

monthly active users (MAU)

2

workdays saved per week

eSky boosts installs by 30% and active users by 20% thanks to MobileAction

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+35%

installs

54%

increase in targeted in-app events

–18%

cost per goal

eToro drives 35% more installs and reduces cost per goal by 18% with Smart Bidding and Automations

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55.5%

lower overall cost per goal (CPG)

2x

ad spend

5x

in-app purchases

Hallow hits 55% lower cost per goal while increasing purchases by 5x

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35%

decrease in CAC

55%

increase in ROAS

Hike achieves 35 % lower CAC and 55 % higher ROAS

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150%

increase in ranked keywords

40%

increase in ROAS

30%

improved ROI within a month

Vyro’s 40% ROAS Jump and 150% Keyword Growth with MobileAction

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Plans for teams of every size

Free

For Apple Ads marketers just getting started.

$0

Get Started for Free

$10,000 monthly ad spend
Unlimited data retention
1 seat

INCLUDES

Full funnel view with pre- and post metrics
Advanced Ads Manager
Multi-layered automations
20+ editable automation templates
Quick campaign setup
Quick campaign optimization
Customer journey visualization
Strategic recommendations
Instant account health-check tool
Integrations
Creating optimization goals
Help center and live support

Frequently asked questions

Understand the competition in app stores and secure a strong position in the dating app market.

How does the free plan work?

Our free plan is designed for beginners in Apple Ads, giving you access to core features at no cost. You’ll also have the chance to explore our Enterprise plan through a trial period, so you can see the full potential of our platform before upgrading.

How many users can access MobileAction?

The number of seats available depends on your subscription plan. If you need additional seats or have specific requirements, please contact our team. We are dedicated to addressing your needs and finding the right solution for you.

Do I need to enter my card details to use the free plan?

No, the free plan is completely free. All you need to do is sign up and connect your Apple Ads account to get started.

Can I customize my subscription plan?

Our subscription plan is designed to accommodate a wide range of user needs. While our Enterprise plans can be customized to meet your specific requirements, our self-starter plan comes with a set of predefined features. If you wish to modify your plan, feel free to consult with our experts. For more information, explore our enterprise plan or reach out to our team directly.

How can I upgrade my subscription?

Upgrading is simple! Just reach out to our team with your requirements, and we’ll guide you to the plan that best fits your needs.

What payment methods do you accept?

The availability of payment options may depend on your selected plan and specific agreement. We accept Visa, Mastercard, American Express, and Maestro for all subscriptions. For our enterprise users, we also offer the option of wire transfers.

What kind of support will you provide?

All users have access to 24/7 support through live chat and our help center. Enterprise plan subscribers receive additional benefits, including dedicated Account Managers and Customer Success Managers. Our experts provide personalized onboarding, strategic insights, and ongoing support tailored to your needs. Depending on your partnership scope, we also offer weekly, monthly, or quarterly strategy sessions. Moreover, specialized support for Apple Ads campaign management and App Store Optimization (ASO) is available for customers on the Enterprise plan.

Are onboarding and training included?

Onboarding and training are included exclusively for Enterprise plan subscribers, and the depth and details of training vary based on the partnership's scope. These services are not available for the self-starter plan.

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