Spring has arrived, and the best dating apps are once again flourishing to help users find the best match according to their preferences.
Now, with people ready to venture out in the world again with decreasing impacts of the pandemic, dating apps continue to refine their features, beefing up security features and enhancing security, to help you feel more comfortable. Some apps continue to succeed at helping you to match with like-minded people while some apps are more focused on helping you build long-term relationships.
Let’s take a look at some of the most popular dating apps and see how they empower their relevance.
You can see via our Keyword Trends Tool “Dating apps” is quite a popular keyword with 71 popularity and containing 13,317 apps under it. While 58% of those apps are under the lifestyle category, the remaining apps are under the social networking category. Dating apps are really taking the advantage of ASO and ASA together.
1. Tinder
Tinder is a platform where you make quick decisions about potential partners by creating a simple profile with a few photos and a few sentences about yourself. The app displays singles in your area which allows you to match with more centered dating options.
It is one of the most popular dating apps as you can understand from the ASO Report. Because it does not only organically rank for its own brand keyword but it also ranks for its competitors’ brand keywords.
Moreover, you can see how high the potential is when a user searches for typo versions of Tinder. Tinder has quite a high chance to be shown to the user searches for “Ginder, Cinder, Tynder” different types of wrong words and it also ranking organically quite well on those keywords.
2. Badoo
Badoo is an app with a swiping system and users are viewing the profiles of nearby users. The app’s main claim is preventing “catfish”-style scams, with verification methods based on uploaded photos, connected social media accounts, and phone verification.
Since it is active in 19 countries with more than 300 keywords bidding on each storefront, app localization is one of the beneficial ways to increase the visibility of Badoo. We clearly see that they are taking the advantage of app localization and have quite high category rankings in different countries where they localized the app.
3. Hinge
Hinge is a dating app that states its goal as to get you to the point where you delete the app altogether because you’ve found love and not because you’ve had it with the app. Users swipe each other for a more detailed profile that is filled in with pictures and stories. Then, choose to like and comment on something in that profile as a conversation starter. Hinge also implies its aim with the selected ad creatives!
4. OkCupid
OkCupid is an app that collects enough information about you to make proper match suggestions that will save you time. Its premise is “You’re About To Go On Better Dates.”
The app’s matching purpose includes friendships, short-term dating, or long-term dating. Then, you take a quiz that will help OkCupid to calculate your best matches.
According to our ASO report, OkCupid is organically ranking for 4735 keywords with a visibility score of 86.
They quite often update the app which can indicate they care about the users’ reviews and following trends and this might be one of the possible reasons why people around the world prefer it quite a lot.
5) Happn
Happn is a location-based dating app that is all about people you may have crossed paths with or who you may find interesting and who may be doing the same things you are. It displays the profiles of other Happn users you’ve crossed paths with, and people who have recently visited the same general area as you, at the same time and location.
It has unique creatives from Brazil to the UK that make us say you definitely come across people around you!
Since it is a location-based app most of the creatives include map visuals mostly. It builds trust for the users with the direct visuals from the app itself and definitely explains its value propositions when a user comes across the app.
Dating apps have a much more data-driven approach to match people according to their interests than ever. They help you to find potential matches, and extensive profile-building processes each of them provide different perspectives and different matches. If you wonder how to scale your app with different tools, schedule a demo today with an expert!
