Tremendous amount of competition on both of the major stores – Apple App Store (with 2.2 mln mobile apps) and Google Play Store (with 3.3 million mobile apps) makes it extremely challenging to convince people to download your app. On this blog, we will discuss the ways of how to stand out from the other apps on app stores and how to increase app downloads?
1. Improve App Store Optimization
First of all, to grasp the user’s attention your apps need to be highly visible. And to increase the level of visibility of your app in the app store there is no black magic work, there is App Store Optimization. Many developers underestimate the power of ASO, whereas it is very crucial for increasing visibility of your app.
So, in order to answer the question of how to increase app downloads, it is important to know how people discover your app. ASO is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search result, the more visible it is to potential customers.That increased visibility tends to translate into more traffic to your app’s page in the app store.
Many developers who do not get enough downloads, want the result to be visible at a speed of a light. They cooperate with paid acquisitions like Facebook ads, Google AdWords in order to increase app downloads. But honestly, if your app is a crap, not working properly, or dull, this solution won’t help you to boost your download number. No amount of promotion and advertising will save your app if you can’t convert your customers.
Getting back to ASO…
ASO is a long run solution, before implementing it on your app you have to understand this. It is not one time process.
Let’s start with Keywords. Keyword Optimization is the main focus area of the ASO tool when boosting your app’s visibility.
Keywords are what mainly contributes to the visibility of your app. The important thing is to be in the search results when a user types a certain keyword that classifies the app they are looking for.
But to decide which keyword to use is a crucial step that requires a smart guess.
In case if you have no idea on how keywords are working, or got stuck and need new keyword inspirations, there are different ASO platforms to help you with increasing the visibility of your app. To give you the actual examples I’m posting this screenshots from Mobile Action.
The best way to win the “fight” is when you know and you are quite familiar with the battlefield of your opponent 🙂 By looking at the top keywords that your competitors are being ranked for you can get keyword inspiration for your app if relevant.
Chance Score shows the probability that your app can rank for in Top10 for the particular keyword, and it is evaluated in a range of 0 to 100.
Search Score is an estimation of how many people are searching for a specific keyword. A higher score means your app can reach more people if you rank well for that keyword. Mobile Action added Apple Search Ads Popularity so that now it gives the 100% accurate keyword search volume data.
Current Rank, as the name implies shows the current ranking of your app for a specific keyword.
When you localize your app, the probability of your app ranking high & regional-based in multiple regions is very high. You might localize your app icon, app description, and screenshots.
c. Ratings and Reviews
Another trick in how to get more app downloads is ratings and reviews. A review is an independent, objective way of describing the dichotomy of views through the end user’s eyes.
Reviews are a good source for improvement, meaning that not only positive reviews have an impact on your app, and its category but also the negative reviews do have a contribution to your app:
Try to make yourself available, so that the users can reach you. Answer to negative reviews as fast as you can, and answer individually. Because when you answer, you show to your customers that you do truly care about them, that you are here to fix the bugs, to work out the issues that didn’t go well. By this way, you will gain a certain level of credibility as a developer.
The rating allows users to rate between 1 and 5 stars according to the level of satisfaction by the app and its features. A review is a written response that users leave with feedback.
The key point in prompting the user to rate your app is in doing it at the right time. The right time it means after certain accomplishments in your app as passing a level, winning a prize, In this way you are more likely to contact a happy user.
The number of ratings and their average, as well as the number of reviews, has a quite good contribution to the rankings of your app in app store search results.
2.Make Your App Free At Launch
Free apps are generally getting more downloads in comparison with paid apps. And free apps can have In-App Purchases. When it comes to spending money on the newly launched app only a few people would do so. Honestly, who would like to spend money on an unfamiliar thing?
This might drop the number of downloads when your app is just launched. Making your app free at launch will push your app up in the search results and . If you already launched your app, and you have In-App Purchases (IAP) make them free for a while.
3.Be Online To Increase App Downloads!
Creating a website, a landing page, or a blog that are all unique. This all should carry the same design and unique creativity of your app. Social Media gives a hand to increase app downloads. Social Media giants such as Youtube, Facebook, LinkedIn are a great opportunity to take.
Recording a short video that focuses on one main feature of the app, and uploading it to Youtube channel that you will create for your app will certainly push your app up in the search results. Facebook or LinkedIn groups for your app will just add benefits to you 🙂
It is all about increasing public awareness. It might sound easy, but when it comes to work it needs a careful implementation. Before that, let us answer the question “Who is an influencer?”
A person who is well known in a specific niche, and who is not having any kind of responsibility for the product is called an influencer.
The influencers are usually well-known people on various social media platforms such as Youtube, Instagram, Twitter or even forums.
So, the process of influencer marketing revolves around getting your app tested and reviewed by these people to put you directly in front of the user base that might be interested in your app. That is where the importance of influencer marketing lies.
Reaching out to influencers or celebrities is not that simple. You might put all of your efforts into reaching out to them.
The paid acquisition is one more advice on how to increase app downloads, and as the name implies it is getting customers through paid methods such as ads, online network channels and etc. Social media giants such as Instagram, Facebook, Twitter, and Apple Search Ads are good examples of the paid acquisition.
This will surely have a good impact on your download count, so does your pocket will be affected. If you are ready to see the impact on your credit cards, go ahead it is a nice way to increase app downloads. But be careful not to burn all of your cash 🙂
For more information on Apple Search Ads visit this blog.
We as Mobile Action tried to explicitly give the detailed ways to increase app downloads as it is one of the biggest worries of developers and app owners nowadays…