In general terms, AI is a field of technology designed to simulate human intelligence and provide help in problem-solving and decision-making processes. It is a technological simulation of the human mind that is created to think like humans and copy their actions.
AI researchers emphasize the power of AI since it can analyze and understand its environment and follow a path of action to help its users reach their goals. Consequently, according to business forecasts, this is why the size of the global AI market is expected to surpass $1.8 trillion by 2030.
Similarly, the mobile app industry also generates huge revenues by experiencing great levels of success. Knowing that developers have used AI in computer programs for a long time, mobile app developers now use the same technology in many services and products of their mobile apps.
Therefore, it is no surprise that different uses of AI and mobile apps eventually met at some point, combined their powers, and started to pave the way for the future.
Since promoting mobile applications is as important as developing them, and prioritizing which keywords to use during these promotions is an activity that requires a lot of time, MobileAction produces solutions for you with its AI-powered smart tools.
Our brand new product, AI Keyword Generator, saves you considerable time and money by analyzing your app to rapidly produce a list of highly trafficked and pertinent keywords. And most importantly, a free version of the tool is now available to everyone!
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The Role of Artificial Intelligence in the Mobile App Industry
So, why is AI important? Why are we hearing and talking about it every day? How did it become prominent so quickly, and what is its potential for the future of the mobile app industry?
Thanks to recent technological advancements, the incorporation of artificial intelligence into mobile applications has radically increased. Current mobile applications that lack the potential to integrate the artificial intelligence trend are lagging behind, while their competitors, which successfully integrate different uses of AI into their apps, are rapidly gaining popularity. This kind of programming has a thriving market.
AI algorithms assist in decision-making by using real-time data. AI is capable of acting both mechanically and human-like, as opposed to passive machines. Since it can be adapted to several app categories, the integration of various uses of AI into mobile apps is one of the largest trends in the market for mobile apps.
Artificial intelligence offers unlimited possibilities for growth, revenue, and exploration. Trendsetters and technological giants are constantly experimenting with new features for their mobile applications. In fact, artificial intelligence is assisting mobile app developers in making it easy for users to use cutting-edge technologies.
So, how does AI become more and more popular in the mobile app industry?
These are only some of the capabilities in which AI lends app developers a helping hand to enable their users to use the latest technologies:
4 Advantages of Unlocking the Power of AI
Let’s now explore the advantages of AI-powered applications and the potential power they hold. The developers of these mobile apps are utilizing artificial intelligence programs to raise users’ quality of life and provide their businesses with unlimited process improvements.
Mobile applications have affected and influenced users’ lives since the very beginning. Similar to this, applications of AI have a significant impact on how people engage. As a result, mobile apps that employ artificial intelligence have given rise to a vast array of breakthroughs and opportunities due to their adaptable and comprehensive nature.
So let’s quickly go over the three main advantages that applications of AI bring to mobile apps, their developers, and their audiences.
1. Automating Your Operations to Avoid Unnecessary Labor
Mobile apps that integrate artificial intelligence handle daily business processes by automating monotonous and repetitive tasks. In this way, AI-powered mobile apps leave no room for potential errors, which is crucial when working with data.
Instead of spending most of their valuable time and money performing monotonous tasks, a well-designed AI tool can both let people work on strategic tasks and prevent the risks of potential data-related mistakes that a human mind would make.
2. Optimizing Your UX with Customized & Personalized Approaches
Artificial intelligence in mobile applications makes it easier for customers and users to interact with your solution. It essentially facilitates a more customized experience. Learning human behavior, using neural networks, and generating responses based on previous human inputs are made possible by sophisticated algorithms, creating more potential to enhance services and goods.
AI’s ability to understand and learn from human behavior enables mobile apps to shape their UX processes to suit their users’ preferences. This leads to more customized and personalized interactions and ultimately fosters stronger connections with customers. As a result, by optimizing their user interactions, mobile apps constantly improve customer satisfaction and loyalty.
3. Increasing Your Overall Efficiency by Offering to-the-Point Solutions
Mobile apps collect and analyze enormous amounts of data. Due to the data mobile apps collect, collection and implementation of these require too much time and effort. In this way, they are ideal platforms for artificial intelligence to leverage.
Artificial intelligence in mobile applications typically does tasks more quickly than humans. Artificial intelligence helps businesses better than human employees can. It runs more efficiently by handling tasks like data processing, customer service, and managing some workflows.
4. Taking Your App Promotion One Step Further
Promoting mobile apps with a proper marketing strategy is as important as their performance. Apart from and beyond these advantages, MobileAction has developed an AI Keyword Generator for mobile apps that are not content with just using AI technologies and want to take their app promotions to the next level.
AI Keyword Generator removes the hesitation of mobile app advertisers to prioritize which keywords to target. Through analyzing mobile apps with the help of AI, this tool generates relevant, customized, and high-traffic keyword lists for each application. In this way, the AI Keyword Generator boosts the visibility and download numbers of mobile apps.
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Examples of AI in Mobile Apps
Taking everything into consideration that we covered previously in this blog, it could be clearly seen that automating your operations to avoid unnecessary labor, optimizing your UX with customized and personalized approaches, increasing your overall efficiency by offering to-the-point solutions, and taking your app promotion one step further are all made possible with the power of artificial intelligence.
So, what are some of their key uses of AI?
- The market sizes of artificial intelligence and mobile apps continue to grow each year, with radical differences compared to the previous year. Due to this, it is no surprise that various uses of AI and mobile apps eventually met at some point, combined their powers, and started to pave the way for the future.
- There are very strong reasons behind the popularity of AI tools in the mobile app industry, which have been useful in the field of computer programming for a while. Some of them are about what AI can do, and some of them are about what we can do thanks to AI.
- The future of mobile apps will be greatly influenced by the incorporation of AI because it promises constant development, better user experiences, and new opportunities for growth and innovation.
- There are 4 major advantages to integrating AI into a mobile app. The first three of them are related to the performance of a mobile app. These are: Automating Your Operations to Avoid Unnecessary Labor, Optimizing Your UX with Customized & Personalized Approaches, and Increasing Your Overall Efficiency by Offering to-the-Point Solutions.
- The last but maybe the most important one is about the promotion of your mobile app. It is “Taking Your App Promotion One Step Beyond”.
- If you want to take your app promotion one step further by easily prioritizing which keywords to target, take a quick look at MobileAction’s AI Keyword Generator.
- In order to unlock the power of AI, sign up for free to boost your mobile app’s visibility and downloads while saving you valuable time and money.
- To discover more about how UA managers optimize their mobile app promotion and reach millions of potential users in app stores, read our blog about AI-Powered Smart Tools developed by MobileAction.
- To gain access to these tools and optimize your app store promotions, schedule a demo and start taking your campaigns to the next level with ease, little effort, and less time.