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A/B testing is one of the most crucial parts of an App Store Optimization strategy. It allows developers to test all aspects of an...

Later this year, there will be major changes to user acquisition in the App Store. With significant enhancements such as Product Page Optimization, Custom...

Romans used to say “Spoken words fly away, written words remain”. However, they have failed to mention that visuals convince. But that’s okay for...

“A/B  testing should be the same for both Android and iOS apps. How different can it be?” This assumption may have popped into our...

With iOS 15, Apple is providing digital marketing experts with a brand new feature to promote their events. We will try to bring you...

Success comes to those who make a great app and then proceed to improve their visibility in the app stores. In order to do...

Who is your right-hand man when it comes to conversions? The answer must be a well-optimized, effective product page, right? Moreover, creative sets are...

The App Store is changing. As announced in yesterday’s Apple Event, iOS 15 will be available to the public on the 20th of September. ...