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App Store Review Mining: The Power User's Guide
Review Mining: The Complete Power User’s Guide
February 23, 2017

It can be easy to ignore user app store reviews, especially if you get a lot of them. But these reviews are a gold mine of information that can help you discover new feature ideas, squash bugs, uncover ASO keywords and most…

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Valentine's Day Apps
Flower Delivery Apps Analysis and The Dark History of Valentine’s Day
February 13, 2017

We think of Valentine’s Day as a day of romantic dinners and flowers, but its origins are not as cheery. Learn where Valentine’s Day comes from and how the top flower delivery apps perform during the biggest flower-giving holidays.

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Football
Tom Brady is the GOAT, but are His Mobile Apps?
February 6, 2017

Tom Brady just won the Super Bowl. But does his on-field success translate to in-app success? Find out as we analyze Tom Brady apps, NFL apps and more.

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Lyft Passes Uber in Downloads for the First Time Ever, on Trump Backlash
January 30, 2017

The news to ban immigration from seven countries has ignited a firestorm of protest from immigrants of those countries. In the middle of this controversy is one event that allowed Lyft to beat Uber in downloads, for the first time in history.

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Conversation between two people
Apple’s Next Update Will Finally Fix App Store Reviews
January 26, 2017

In the iOS 10.3 update, Apple will finally give app publishers the ability to publicly respond to user reviews. Learn how this can help you and find out what you need to think about before this feature is available.

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Runtastic Brand Case Study
The Runtastic Success Story: Helping People Live Healthier and Longer Lives
January 23, 2017

Runtastic is one of the most well-known fitness apps on the market today. Learn how they got started, how they market their portfolio of apps and why their apps have been so successful.

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Influencer marketing case studies
Why Influencer Marketing is Vital to Your App’s Success
January 18, 2017

Influencer Marketing can be one of the fastest ways to get the word out about your app. But you have to do it right. These case studies will show you what three brands did to grow their customer base with influencer marketing.

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Boosted downloads with app localization
This App Localization Boosted Downloads by 300%
January 11, 2017

If you are frustrated that you cannot rank well for your keywords in big markets like the US, maybe you need move…your app. Localizing for other countries can help you gain an advantage in markets that are less competitive, or you are more familiar with. Learn how this company leveraged their knowledge of the Russian market.

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Conversations with real users
3 Simple Hacks to Get App Store Keyword Ideas From Real Users
January 4, 2017

Our ASO Intelligence module is a great way to find new keyword ideas. But sometimes, asking people can be a great way to find high-quality keyword ideas that other app marketers aren’t using.

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The ASO Report header
The ASO Report: A Summary of Vital Mobile App Keyword Rankings
January 3, 2017

Learn how to get an overview of your App Store Optimization keyword rankings or research the keyword rankings of other apps. Our ASO Report makes it super easy.

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