iOS App Marketing & ASO Resources

How to Promote Your App (Apple iOS and Google…

App marketing is a big field, with a lot of different strategies. In this post, we break down the different components of app marketing...
Mobile Action Team
18 min read

How to Create Google Play Store Screenshots to Get…

Let’s face it…although looks can be deceiving, they can still be very important. Especially in App Store Optimization. With this post, we will explore...
Mobile Action Team
6 min read

Ayukt Karaalioglu’s App Store Insights at YMDC

A surprising number of apps are not optimized for success. Here's what the data is showing us.
Mobile Action Team
3 min read

Discovery Driven Mobile User Acquisition

Much like Bob Dylan’s famous lyrics “The Times They Are A-Changin”, User Acquisition is changing, and maintaining the status quo will increasingly lead to...
Mobile Action Team
2 min read

Dropbox Virality: How Dropbox Went Viral

Dropbox Virality, that’s what we are talking about today. Hello folks! Rachael here, sit back and relax because you’re going to learn the steps...
Mobile Action Team
2 min read

Apple App Store vs Google Play Store: Who is…

The never-ending battle between the two app store giants is continuing as always. Both Apple App Store vs Google Play Store have their own...
Mobile Action Team
4 min read

Best Practices Guide to Using App Names as Keywords

Want to use the name of an app from another publisher in your ASO keywords? You might want to think again. Here's what you...
Aykut Karaalioglu
2 min read

Case Study: How to Spot Fake iOS App Store…

Have you been the victim of a negative, fake review campaign? Here's a few things to look for and how you can prevent it...
Aykut Karaalioglu
2 min read