The Keyword Tracking tool in ASO Intelligence provides mobile marketers with valuable predefined keyword lists as well as the ability to custom track their own keywords. Some of the predefined lists it offers include: 

– Competitor Keywords – Lists the exact keywords that competitors are currently ranking for, helping users find gaps to target.  

– Category Keywords – Highlights top keywords for the app’s relevant categories/genres based on analytics of millions of downloads.  

– Keywords by Description – Scrapes keywords directly from competitors’ app descriptions. 

– Keywords by Download – Shows keywords that have the highest download volume, priming users for success.  

– Keyword Research – Ongoing keyword suggestion and monthly list updates based on search patterns. 

In addition to these predefined lists, marketers can also input their own custom lists of relevant keywords to specifically track their ranking performance for over time. The dashboard makes it easy to see keywords gaining or losing positions at a glance.  

This comprehensive keyword tracking empowers mobile teams to continually optimize their keyword strategy based on up-to-date industry and ranking data. It maximizes their chances of ranking for highest intent, highest volume search terms.