Newsletter

Subscribe to never miss an update in mobile app marketing.

Login
Get Started
Book a Demo

Keyword Trends

glossary archive img
REPORT
2025 ASO Report: Keyword trends, category insights, and top-ranking apps in the US storefront

Looking to boost your app's visibility and acquire more users? Our 2025 ASO Report is your ultimate guide to navigating the evolving app store landscape. Packed with data-driven insights, keyword trends, and top-ranking app strategies, this report will equip you with the knowledge to optimize your app's presence and achieve organic growth.

Read Report

The Keyword Trends tracker provides invaluable insight into dynamic search patterns. It presents curated lists of keywords currently experiencing growth or decline based on popularity scores.  

By comparing present vs past historic popularity levels, marketers can quickly identify: 

– Up-trending terms benefiting from new interest to target pre-emptively  

– Down-trending terms to potentially deprioritize or replace  

Selecting individual keywords allows deeper trend analysis through the Keyword Analysis feature: 

– Popularity scores visualized over daily, weekly and monthly timeframes  

– Identification of seasonal fluctuations that signify relevancy cycles 

– Top 3 apps ranking for each keyword organically and via paid ads 

Armed with these prescriptive trend signals, mobile marketers can stay one step ahead of shifts in search demand. They proactively work promising new keywords into strategy or refocus resources according more lucrative opportunities. 

By understanding longer term cyclical changes too, they ensure listings are optimized throughout every season for consistent engagement year-round. 

REPORT
2025 ASO Report: Keyword trends, category insights, and top-ranking apps in the US storefront

Looking to boost your app's visibility and acquire more users? Our 2025 ASO Report is your ultimate guide to navigating the evolving app store landscape. Packed with data-driven insights, keyword trends, and top-ranking app strategies, this report will equip you with the knowledge to optimize your app's presence and achieve organic growth.

Read Report