Looking to boost your app's visibility and acquire more users? Our 2025 ASO Report is your ultimate guide to navigating the evolving app store landscape. Packed with data-driven insights, keyword trends, and top-ranking app strategies, this report will equip you with the knowledge to optimize your app's presence and achieve organic growth.
Search Popularity is a metric that indicates how often a particular keyword or search term is entered by App Store users. The popularity level is shown as a number between 1 and 5, with 5 representing terms that see the highest search volume. This gives insights into which keywords are most commonly used by consumers to search for apps like yours organically. Factoring search popularity into keyword bid management allows focusing media budgets on the terms most likely to generate impressions and downloads. Targeting popular searches maximizes visibility and chances of a user finding your app listing.
Looking to boost your app's visibility and acquire more users? Our 2025 ASO Report is your ultimate guide to navigating the evolving app store landscape. Packed with data-driven insights, keyword trends, and top-ranking app strategies, this report will equip you with the knowledge to optimize your app's presence and achieve organic growth.
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