Newly created custom product pages analysis by category
- While the average number of custom product pages created is 725, categories like Games, Health & Fitness, Finance, Photo & Video, Education, and Shopping remain above average, with Games still at the forefront. The trend in custom product page creation also indicates that more developers recognize their value in targeting and engaging specific sub-audiences.
- The Games category continues to dominate with the highest number of custom product pages with 3360. This crowded category shows the importance of custom product pages that showcase a broader range of in-game features and visuals.
- For Health & Fitness and Finance, app success still hinges on user trust and engagement. In 2024, more apps in these categories have leveraged custom product pages to emphasize user testimonials, highlight core benefits, and detail essential features.
- As the app ecosystem grows more competitive, the use of custom product pages will likely continue to expand. The 2024 data confirms that personalization and targeted feature highlighting remain critical factors in capturing user attention and driving meaningful conversions.
Number of newly created custom product pages by category per month
Games
Games started the year with 257 and peaked at 311 in October, showing continuous investment in custom product pages for visibility and engagement in this highly competitive category.
Finance
Overall, steady numbers highlight the sector’s continued reliance on custom product pages for targeted engagement.
Health & Fitness
Starts the year with 90 custom product pages in January, peaking significantly in July with 160, and maintaining steady numbers towards the end of the year.
Utilities
This category has a steady rise in custom product pages in 2024. Growth is consistent, with notable increases mid-year and a sharp rise in the last quarter.
Photo & Video
Despite some variability, it maintains a high number of custom product pages, reflecting the growing importance of highlighting different app features to their main target audience.
Active custom product pages numbers by category
Games
Maintains a strong presence, beginning the year with 1,707 custom product pages in January. This stable performance shows the pivotal role of custom product pages in gaming app marketing.
Finance
Starting at 615 in January, Finance experienced a steady rise, showcasing the strategic use of custom product pages in the category. The number of custom product pages peaked at 753 in December, marking an increase of 138 over the year.
Health & Fitness
Exhibits a notable upward trend throughout 2024. The number of custom product pages grew from 639 in January to 784 in December, highlighting the industry’s shift toward personalized user acquisition strategies.
Utilities
Utility apps maintain a consistent growth in the creation of custom product pages. The year started with 527 in January and peaked at 789 in December. This shows the use of custom product pages to drive engagement.
Photo & Video
Photo & Video continued leveraging custom product pages effectively, beginning the year with 659 in January and peaking at 773 in November. The overall trend in custom product pages remained consistent, reflecting a growing emphasis.
The data in this report has been gathered using MobileAction and SearchAds.com tools.*
