Region analysis of search results ads Cost-per-acquisition
- The general trend of increased CPAs continued from 2023 to 2024, indicating higher advertising costs for user acquisition in most storefronts.
- The United Kingdom (GB), Canada (CA), and Australia (AU) experienced the highest increases in CPA, reaching $5.04, $4.34, and $4.09, respectively.
- CPA showed a slight increase for the United States (US), reaching $4.05 in 2024 from $3.85 in 2023, while Spain (ES) and Norway (NO) also saw substantial rises in CPA, aligning with the global trend of higher costs for customer acquisition.
- Italy remains the most cost-efficient storefront regarding customer acquisition, showing stable costs, $1.38 in 2023 to $1.84 in 2024, still significantly lower than other countries.
- The steady increase in CPA across most storefronts highlights the need for advertisers to optimize their campaigns, improve conversion strategies, and focus on high-value customer acquisition to balance rising costs.
The data in this report has been gathered using MobileAction and SearchAds.com tools.*
“Before we began our journey with SearchAds.com, our approach to managing Apple Ads campaigns was basic and limited, making it difficult to scale and optimize our campaigns. After partnering with MobileAction, we successfully doubled our ROAS and decreased our CPA by approximately 75%, thanks to their automation templates and the expertise of their dedicated client team. We recommend their services to anyone looking to elevate their app’s position.”
Jeremy Gaines
Acquisition Manager
