Region analysis of search results ads Cost-per-tap
- The cumulative average of CPT ($1.93) in 2024 shows an increase across most storefronts, continuing the increase observed in 2023. This data suggests growing competition and higher advertising costs to engage users.
- CPTs in Great Britain (GB), Canada (CA), and the United States (US) show an increase in 2024, while Germany (DE), Italy (IT) and France (FR) are still below the average.
- Increased competition across major storefronts is likely the reason behind the higher CPT rates. Markets such as GB, CA, and US continue to have the highest CPTs, signaling more competitive ad placements in these regions.
- Some emerging storefronts, like Mexico (MX) and Japan (JP), remain among the lowest CPT regions, suggesting they offer a more cost-effective opportunity for advertisers looking to expand.
The data in this report has been gathered using MobileAction and SearchAds.com tools.*
