AlMosaly scales Apple Ads and cuts costs by 20%

30%

increase in keyword visibility

20%

reduction in costs

AlMosaly scales Apple Ads and cuts costs by 20%

Product(s) Used

Apple Ads Manager

CUSTOMER

Madar Software

REGION

MENA

Founded by Madar Software, AlMosaly is a mobile Lifestyle app that helps more than 40 million Muslims in 250,000+ cities stay connected with their daily religious practices. The app delivers precise prayer times, Qibla direction, Quranic recitations, daily supplications, and other features that foster spiritual engagement throughout the day. Mohamed Rashwan, the User Acquisition Specialist at Madar Software, shared how the company leveraged MobileAction’s solutions for user acquisition to overcome obstacles and achieve better results.

The challenge

Rapid global adoption came with an unexpected challenge: performance in the App Store began to plateau just as the team pushed into new markets. Despite robust features, limited keyword visibility left the app less prominent in app store searches, hindering potential users from discovering its value. The team faced a cumbersome process incompatible with the scale of thousands of keywords, competitive dynamics, and shifting user interests.

With minimal insights into competitor strategies or a clear sense of keyword performance, inefficient ad spend became an increasingly costly issue. Campaigns lacked precise targeting, resulting in inflated costs without reliably reaching high-intent users. The mix of scattered data, insufficient competitor insights, and time-consuming manual tasks risked slowing down growth.

As Mohamed reflected, “We knew our app offered exactly what users needed, but our manual processes prevented us from reaching those who were actively looking for us.”

The solution

AlMosaly partnered with MobileAction to build a data‑driven workflow that combines ASO Intelligence, Market Intelligence, and Ad Intelligence. Drawing first on historical keywords and ranking trends surfaced by ASO Intelligence, the team identified emerging and trending related keywords to their app, updating metadata to align with seasonal search intent.

With that foundation in place, Market Intelligence dashboards offered a clear, side‑by‑side look at how competitor apps positioned themselves. This competitive lens exposed ranking insights within their category and helped them adjust their strategies accordingly.

To ensure paid growth kept pace with organic traction, Ad Intelligence supplied real‑time comparisons of ad rankings, impression share, and cost metrics. Armed with this insight, the growth team redirected the budget toward ads that delivered the conversion quality.

“If you are looking for a tool to understand post-install performance for your app better, SearchAds.com is the answer. It has been a game-changer in how we optimize our Apple Ads campaigns.”

Mohamed Rashwan

User Acquisition Specialist

The result

“MobileAction’s Customer Success team acted as an extension of our team. They surfaced seasonal keyword opportunities, shared vertical benchmarks for new‑market launches, and responded swiftly to our questions,” said Mohamed.

Madar Software saw the following changes in numbers;

30 % increase in keyword visibility across priority markets, driving a measurable rise in high‑intent installs.
20 % reduction in ad spend as budgets shifted to high-intent keywords.

Additionally, the team expanded tracking and measurement capabilities of every optimization step, adjusted campaigns in real-time and focused resources on impactful initiatives.