How Udo Games achieved a 48% increase in organic downloads

Udo Games, a leading mobile game company with over 12 years of experience, has been captivating players worldwide with its high-quality and engaging gaming experiences. With a strong focus on user experience and market trends, Udo Games consistently pushes the boundaries of mobile gaming through creativity and technology with the efforts of Line Bozkurt, Growth Specialist at Udo Games. However, before partnering with MobileAction, they faced significant challenges in optimizing their app store presence and staying ahead of the competition. 

The challenge

Before utilizing MobileAction’s platform, the Udo Games team encountered difficulties in accurately tracking and responding to competitor strategies, identifying the most impactful keywords, and optimizing their app store presence in real-time. Line described their ASO process: “Our ASO strategy was largely driven by manual analysis and trial-and-error methods.” They struggled to keep pace with market shifts and competitor strategies, which often led to a reactive rather than proactive approach to optimization. This reactive stance frequently resulted in missed opportunities and slower growth.

The solution

During a thorough search for solutions to optimize and simplify their ASO efforts, they discovered MobileAction. Line explained, “What truly set MobileAction apart was their ability to provide not just raw data but actionable insights that were easy to implement. MobileAction offered a comprehensive suite of tools that empowered us to make smarter, faster decisions, helping us stay ahead of the competition and optimize our app store presence with confidence.”

The platform’s keyword optimization tools were particularly valuable, especially the Keyword Position Map, which allowed them to track the performance of their targeted keywords with incredible precision, enabling quick adjustments and capitalization on trends. Additionally, the Creative Asset Hub assisted the team in refining their visual assets, ensuring their game listings were always optimized for maximum appeal.

Moreover, the ASO Report feature provided detailed breakdowns of app store performance, including user reviews and keyword rankings, which helped them fine-tune their strategies with a level of detail they hadn’t achieved before.

Line also described MobileAction as “more than just tools; MobileAction is also a trusted partner for Udo Games.” During a critical period when the team was rolling out a major update, they experienced a sudden drop in app visibility. MobileAction’s customer success team quickly provided solutions to resolve the issue. Line continued by saying, “The team didn’t just respond—they jumped into action, analyzing the situation alongside us in real-time. One of their experts even joined our team meeting at an unusual hour and walked us through a custom solution. Their quick thinking and deep understanding of ASO helped us recover our rankings faster than we thought possible. It wasn’t just about fixing the problem; they provided us with insights and strategies. The level of dedication, support, and expertise they provided felt more like working with a close-knit partner than just another service provider.”

“MobileAction is more than just optimization tools; they are a trusted partner with exceptional customer support and strategic insights. For any app marketer looking to break barriers, this is the powerhouse you need. The mobile game industry is a battlefield, and MobileAction is the ultimate weapon. If you’re looking to rise above the competition and capture players’ attention, this is the platform that will help you win.”

Line Bozkurt

Growth Specialist

The results

After integrating MobileAction’s ASO Intelligence, Udo Games achieved remarkable outcomes. Their app’s visibility score saw a significant increase of up to 55%, contributing to a 48% rise in organic downloads within three months. They also saw a 135% increase in ranked keywords, enhancing their app’s discoverability.

Altogether, these enhancements boosted the impact of their marketing campaigns, driving substantial growth and strengthening their market position.

Through their experience with MobileAction, Udo Games gained a deeper understanding of how data-driven insights can significantly improve and optimize ASO and user acquisition strategies. Line commented on their partnership and future plans with MobileAction: “The ability to precisely track keyword performance and competitor movements has opened up new avenues for optimization that we hadn’t previously explored. We’re excited about the possibilities that MobileAction offers and look forward to integrating it even more deeply into our growth strategy.”