Manual management out, automation in: Flashscore’s 30%+ decrease in CPA with MobileAction

Flashscore is the global leader in the field of instant sports information. With over 100 million monthly users and more than 150 million app downloads, Flashscore delivers all the essential information to sports enthusiasts in 50+ countries. Despite their success, they encountered significant challenges in managing and optimizing their Apple Ads campaigns. David Sramek, Flashscore’s Online Marketing Team Leader, shared their challenges and how partnering with MobileAction helped overcome them.

The challenge

David detailed the initial problem: “Our main hurdle was the inability to import key event data from our Mobile Measurement Partner (MMP). This limitation prevented us from tracking or differentiating the performance of our campaigns beyond basic metrics like CPI.” As a result, manual campaign management was cumbersome for Flashscore and lacked the insights necessary to optimize their campaigns based on their true performance. deneme

The solution

To overcome the obstacles Flashscore faced, MobileAction provided an integrated suite of tools that changed their campaign management processes.

The SearchAds.com platform enabled Flashscore to integrate their mobile measurement partner (MMP) and see the full Apple Ads funnel in one view. Event data import enabled the seamless integration of data from their MMP, allowing for real-time tracking of secondary metrics and events crucial for deep analysis.

After integrating the funnel on SearchAds.com, the next step was to optimize toward their targets. To do that, Flashscore used Smart Bidding and Automations.

Smart Bidding allowed Flashscore to set target CPAs and let the system dynamically adjust bids based on real-time performance. David Sramek noted, “The ‘set-it-and-forget-it’ nature of Smart Bidding lets us focus on other strategic areas, while MobileAction consistently works behind the scenes to help us hit our CPA targets.”

Alongside the smart tool, Automations helped further streamline their campaign management. This tool enabled the creation of custom rules that automatically adjusted campaign settings based on set criteria. “The flexibility to create rules for almost any scenario has significantly reduced the manual effort required for day-to-day operations. The ability to set up automated rules for monitoring anomalies has been really useful. It helps us proactively catch any potential issues—like sudden spikes in spend or underperformance—before they become major problems,” David explained. These tools collectively reduced manual workload and enabled the Flashscore team to focus on other strategic areas.

Additionally, the ability to build custom columns offered the flexibility to create and monitor custom metrics tailored to Flashscore’s specific analytical needs, providing them with clear, actionable insights tailored to their strategic goals.

Flashscore also benefited from MobileAction’s live support. This service provided immediate assistance and quick resolutions to any issues that arose during campaign management. “The live support from MobileAction is invaluable,” said David and added, “Whenever we encounter an issue or have a question about optimizing our campaigns, the response is almost instant. This level of support really makes a difference in keeping our operations smooth.”

MobileAction’s tools enabled us to not only save time but also gain deeper insights into our ad performance. The ability to track custom events and metrics in real time has been a game-changer for our optimization efforts. What really sets MobileAction apart, though, is how responsive they are to our feedback. Whenever we request changes in the interface or report a bug, their turnaround time for implementation is impressively fast. This level of service gives us confidence that we’re not just using a platform but partnering with a team that truly cares about our success.

David Sramek

Online Marketing Team Leader

The results

With the integration of MobileAction’s tools and support, Flashscore reduced their QoQ CPA with the use of Smart Bidding and Automations.

• They achieved a 36% decrease in CPA, though they doubled their ad spend, demonstrating a profitable scaling of their brand campaign.
• By implementing Smart Bidding in their discovery campaign, they dynamically adjusted bids for broad match keywords, leading to a further 30% reduction in CPA.

The ability to import and analyze event data resulted in smarter, data-driven decisions. The custom columns feature, in particular, proved invaluable by allowing the team to create and monitor metrics that were most relevant to their specific campaigns.