Medier Agency doubles installs and cuts acquisition costs by 50%

Medier Agency helps brands maximize growth through performance marketing campaigns. Despite strong expertise, the team struggled with complex campaign structures, high cost per acquisition (CPA), and the absence of a comprehensive dashboard to analyze performance. Maria Cordoano, PPC Team Lead at Medier Agency, shared how these challenges limited scalability and how MobileAction became a turning point for their growth.

The challenge

Medier Agency’s campaigns required heavy manual work and lacked the insights needed to drive profitability. The team struggled to scale while keeping CPAs under control. “We were facing challenges with a lack of accurate insights and automation. Despite our efforts, campaign profitability remained low,” explained Maria. Without reliable reporting, scaling growth across markets was increasingly difficult.

The solution

The transition to MobileAction was seamless. Medier Agency quickly integrated the platform into their campaigns, unlocking previously untapped opportunities. With Keyword Advisor, the team discovered high-potential search terms and refined targeting to attract more relevant users. Meanwhile, Smart Bidding’s CPA optimization mode helped optimize bids dynamically across markets, automatically adjusting to hit performance goals without the need for constant manual oversight.

“MobileAction provided reliable insights that gave us confidence in making data-driven decisions,” said Maria. Clear dashboards offered full visibility into performance and saved the team valuable time by replacing manual processes with automation.

Equally important was the support from the MobileAction team. Regular meetings ensured strategies stayed aligned with Medier Agency’s goals, while proactive check-ins helped the team move quickly when market conditions shifted. Maria highlighted that having a dedicated customer success manager who understood their unique challenges and provided tailored recommendations accelerated their growth. The collaboration went beyond reactive answers, and MobileAction consistently brought new ideas, strategic insights, and actionable suggestions to the table.

“One of the most valuable aspects of working with MobileAction is the outstanding customer support. The team is not only knowledgeable but also proactive in ensuring we get the most out of the platform. Having a dedicated customer success manager makes a big difference; they understand our specific needs, follow up consistently, and provide tailored recommendations that help us move faster toward our goals.”

Maria Cordoano

PPC Team Lead

The results

In just 4 months, Medier Agency’s campaigns saw a dramatic uplift. Installs doubled, while acquisition costs were cut in half. 

“MobileAction transformed our process from guesswork into a structured, data-based strategy, driving measurable and sustainable growth,” Maria noted. The improvements allowed the team to focus more on strategy and less on repetitive campaign maintenance.