Dating

Swipe right on superior app marketing performance

Target, acquire and retain all dating audiences with the right messaging and creatives, understand the competition in app stores and secure a strong position in the dating app market.

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Matching user needs and competitors in dating apps is challenging

The need to reach diverse target audiences

There are audiences of diverse orientations and preferences that you need to communicate and resonate with.

Fierce competition in both organic and paid UA

Analyzing competitors' user acquisition strategies is a must to identify successful tactics in an environment with limited promotional options.

Frequent shifts in user behavior

The rapid evolution of dating app features and functionality makes it challenging to continually create innovative experiences at the pace users demand.

MobileAction helps you overcome these challenges

Leverage custom product pages

Get insights into competitors' product page strategies

Tailor product page creatives and messaging with CPP Intelligence to appeal to different target audiences.
See the paid UA efforts of your competitors with Search Ads Intelligence and get ahead of the competition in search results ads.

Stand out from the competition

Take one step beyond competition through constant analyses

Dating apps should study competitors' ASO and paid marketing tactics to find strategies that work well and could be acquired.
Tracking unique and shared competitor keywords with Competitor Keywords gives useful insights to improve user acquisition.
With limited promo options, analyzing competitors with Search Ads Intelligence helps compete and stand out against other providers.

Get a bird's eye view of dating apps

Don't miss any updates by following the changes in all apps in the dating category

With Compass Trace, notice what your competitors are planning to do by examining their future activities.
Detect in advance the dates that your competitors set in-app events with Compass Trace and take action accordingly.
Analyze your competitors' update history, new app features, and keyword trends with App Update Timeline.