Beat the competition and become #1 organically with ASO keyword research

Observe and learn from competitors, blend your unique approach with winning ideas, and climb to the top.

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Trusted by 5,000+ mobile app and game companies around the world

Keyword Tracking

Collect keywords and monitor their App Store keyword ranking

Real-time keyword insights
Gain real-time volume, relevancy, keyword difficulty and more metric insights of any tracked keyword.
AI-based keyword collections
Create collections manually, use keyword suggestions or get AI suggestions to adjust tracked keywords.
Customize to your liking
Utilize advanced filters, color-coding, and flexible table views to track keywords' evolution and export data as needed.

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Competitor Keywords

Reveal rival strategies with an app store keyword tool

Run a keyword gap analysis against competitors
Detect the shared keywords and pinpoint changes needed for a competitive edge.
Identify unique keywords
Discover organic keywords utilized exclusively by competitors and take a look into their unique ASO approaches.

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Keyword Inspector

Dig into any term with the ASO keyword tool

Observe the impression shares
See which apps receive organic or paid impressions from specific app keywords. Check their rankings and categories.
Dive deeper into keywords
Track any keywords’ volume and difficulty for different time ranges and compare performance with other keywords.

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Keyword Trends

Pick up the ASO search trends in your category

Track trending keywords and stay ahead
Examine keywords' upward and downward trends for any category or time and benefit from current market dynamics.
Utilize taxonomy for in-depth category data
Benefit from the app and game taxonomy for more granular insights for your category.

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Frequently asked questions

Is there a free ASO keyword tool?

For your first 7 days, yes: the free trial opens MobileAction's ASO keyword tools in full, so you can run free ASO keyword research, follow rankings, and explore competitor keywords before deciding anything.

Can I try the ASO keyword tools for free?

Yes, every tool on this page is included in the free ASO tools trial: keyword tracking, competitor keywords, the inspector, and trends, across both stores, for 7 days.

What is ASO keyword research?

Finding the search terms your future users actually type, then judging each by volume, difficulty, and who already ranks for it. Done well, it tells you which terms are worth your metadata's limited characters and which are traffic mirages.

How do I find the keywords competitors rank for and I don't?

Run a keyword gap analysis: compare your organic keywords against any other app’s, and the shared, unique, and missing terms separate out. The unique-to-them list is usually where the next quarter's metadata ideas live.

Hear from our customers

“Since starting our journey with MobileAction last year, the change in our app’s visibility and performance has been extraordinary. Thanks to the constantly incoming new features, it has become easier for us to strengthen our strategies, and we are very pleased with the support we have received. 84% improvement in our session numbers and 78% increase in install rates, alongside our climb in the sports category rankings, display the value of this partnership.”

Zehra Türksoy

SEO & ASO Team Lead

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“Having used MobileAction, we’ve seen its ongoing enhancements. The integration with Apple Ads, detailed and clear reporting, and the competitor comparison map view became game-changers in our strategy. We are eager to unlock further the potential of MobileAction’s tools, which have been instrumental in our growth and optimization. Its tools and insights make it an invaluable asset for any app marketer looking to scale their growth. I strongly recommend MobileAction for its comprehensive approach to app marketing.”

Cara Huang

Marketing Director

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“Using MobileAction, we helped one of Europe’s largest fintechs grow their app downloads by 1800% in just 9 months and search rank above the fold on more than a thousand keywords.”

David Prentell

Growth Partner

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“Implementing MobileAction’s ASO Intelligence to our processes has helped us significantly improve our clients’ app visibility. Providing us with data on a granular level across markets, we’ve been able to successfully grow our clients’ visibility on average by over 90%, with an average increase in organic installs by over 20% with just the first keyword optimization.”

Lauren Park

Global Head of ASO

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"MobileAction’s ASO keyword research tools were instrumental in our rapid growth. Also, by integrating subscriber data from our mobile measurement partner into MobileAction CMP at the keyword level, we gained the transparency we needed to refine our campaigns. Over the course of 3 months, we improved ROAS by 69%. I can’t imagine running our UA campaigns without this critical data—it would be like flying blind."

Dan Walsh

VP of Marketing

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Explore ASO Intelligence's other features

App Localization

Adapt keywords, visuals, and descriptions to language preferences and speak directly to each user.

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App Market Performance Profiler

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ASO Performance

Gain a complete view of any app’s performance on the App Store and Google Play…

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Discover Market Leaders

Reveal your top competitors and stay ahead in the game. Keep track of their progress…

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Store Monitoring Management

Cut through data clutter, pinpoint the root causes behind store performance fluctuations and adapt.

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Grow your app on the App Store and Google Play Store with our solutions now

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