Executive Summary
This playbook contains 40 prompts for app growth teams, grouped by the type of work you are trying to do.
You do not need to know which MobileAction endpoint or service family to use before you start. Pick the category that matches your question, replace the placeholders, and run the prompt in an AI tool you use with MobileAction MCP enabled. Each prompt includes its data requirement so you know that before you begin.
The prompts cover seven areas:
- ASO Growth
- Customer Voice & Positioning
- Market & Competitive Intelligence
- Apple Ads Planning & Keyword Strategy
- Apple Ads Measurement & Post-Install Quality
- Creative & CPP Strategy
- Growth Reporting
Every prompt in the library has been tested individually. We reviewed the outputs with a simple question in mind: does this leave the marketer with something they can actually act on?
That is why most prompts go further than asking for data. They ask the AI to compare the relevant data, separate observed data from interpretation, identify what still needs investigation, and finish with a concrete next step. The principle behind the playbook is simple: the useful prompt is the one that matches a real growth task, uses the right evidence, and ends in a decision the team can act on.
For several workflows, we have also added follow-up prompts. These show how a one-time analysis can continue into actual work: a creative brief, an ASO action plan, a report, a recurring check, or a scheduled task that sends an email or Slack update when something meaningful changes. For example, the playbook includes weekly keyword watches and recurring opportunity checks alongside the main analysis prompts.
The 40 prompts are not meant to cover every possible use case. They are a starting library.
Try them. Change them. Combine them. Turn the useful ones into recurring workflows. And if you build a workflow that should be in the next version, send it to us.
We want this library to get better through real use.
