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MobileAction’s 2025 Apple Ads benchmark report

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Newly created custom product pages analysis by country

The US leads with 8,712 custom product pages, reflecting its dominant app market and high competition. Other top markets include the UK, CA, AU, and JP, showcasing strong adoption in English-speaking and high-growth regions.

notable gap exists between the US and other countries, emphasizing the intense competition in the US market and the need for well-optimized custom product pages strategies to capture user attention.

Number of newly created custom product pages by country per month

US

While there were some dips mid-year, such as 564 in September, ending the year with 798 indicates strong and sustained adoption of custom product pages in this highly competitive market.

GB

2024 starts with 263, and mid-year sees a rise with 318 custom product pages in June, followed by some variation towards the end of the year.

CA

Although there were some periodic shifts along the way, the overall trend points to consistent adoption and gradual expansion over the course of the year.

AU

A brief drop is visible in September, but numbers rebound to 214 by November, indicating overall stability despite occasional fluctuations.

JP

The year starts at 201 custom product pages in January, then drops to 163 in February before rebounding to 214 in July, marking the highest count of the year.

Active custom product pages numbers by country

US

The US market remained dominant, starting with 4,422 custom product pages in January. The number steadily increased throughout the year, peaking at 5,103 in December. This shows that the US is the most competitive market for app developers leveraging custom product pages.

GB

Great Britain has consistent growth in custom product pages creation, beginning the year with 1,839 and closing at 1,885 in December. The overall trend was positive, with an increase of 46 pages throughout the year.

CA

Started the year at 1,467 in January and grew to 1,586 by December, reflecting an increase of 119. The data indicates a steady adoption rate of custom product pages in the Canadian market.

AU

The Australian market demonstrated consistent growth, with custom product pages rising from 1,278 in January to 1,416 in December. Increase in custom product pages throughout the year highlights a solid adoption trend in the region.

JP

Japan maintained stable growth, starting with 951 custom product pages and finishing the 2024 at 941. The overall adoption of custom product pages remained significant, showing Japan’s steady engagement.

The data in this report has been gathered using MobileAction and SearchAds.com tools.*