2024 was a big year for Apple Ads.
On April 23, 2024, Apple Ads expanded into Brazil (olá!) and eight more additional LATAM countries, and then on December 3, 2024, the platform became available in Türkiye (merhaba!) and 20 more countries making driving app discovery and downloads easier than ever before for advertisers.
As of today, Apple Ads is available in 91 countries and 5 regions:
- Africa, Middle East, and India (19 countries)
- Asia Pacific (18 countries)
- Europe (37 countries)
- Latin America and the Caribbean (15 countries)
- The United States, Canada, and Puerto Rico (2 countries)
“Did you know that the data of 91 countries where Apple Ads is active is available to users on MobileAction?”
This section of the report will provide a comprehensive overview of the Apple Ads search results ads key performance indicators — TTR, CR, CPT, and CPA — by country and region.
Sampling for this section: First, we ranked all countries based on their impressions. From the countries in this ranking, we selected the top 15 countries with the highest impressions. We then conducted rankings among these countries for TTR (Tap-Through Rate) and CR (Conversion Rate). This approach is adopted to avoid misguidance among country metrics. Similarly, we ranked all countries based on spending for CPT (Cost-Per-Tap) and CPA (Cost-Per-Acquisition). After determining the top 15 countries with the highest spending in this ranking, we conducted rankings for CPT and CPA among them.
The data in this report has been gathered using MobileAction and SearchAds.com tools.*
