Region analysis of search results ads Tap-through rate
- A continued increase in TTR across multiple storefronts indicates improved engagement and effectiveness of marketing strategies from 2023 to 2024.
- Brazil (BR) and the Philippines (PH) emerge as the leading performers in 2024, recording TTRs of 11.77% and 11.06%, respectively, showing substantial improvement from 2023.
- Emerging markets saw remarkable improvements, with Israel (IL) and Romania (RO) also making strong gains. Their high TTRs (10.80% and 10.73%) reflect successful campaign strategies.
- Switzerland (CH), the United States (US), and Great Britain (GB) maintain their engagement levels with relatively stable TTRs between the two years, showing consistent user behavior.
- Some storefronts, such as France (FR), Australia (AU), and China (CN), recorded lower-than-average TTRs in both years, suggesting room for optimization in user engagement strategies.
- The increase in TTR across various regions indicates a positive trend in user interaction. The shift in top-performing storefronts highlights evolving user behaviors and the need for tailored marketing approaches.
The data in this report has been gathered using MobileAction and SearchAds.com tools.*
