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MobileAction’s 2025 Apple Ads benchmark report

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Region analysis of search results ads conversion rate

  • In 2024, Romania (RO) led with a conversion rate of 82.13%. Great Britain (GB) also displays a strong increase, jumping to 78.56% in 2024 from 68.97% in 2023, showcasing significant improvement.
  • Mexico (MX) and Belgium (BE) remained among the top-performing storefronts, with both maintaining high conversion rates, 78.06%, and 77.57%, respectively, above average in 2024, reinforcing their position as strong conversion markets.
  • The United States (US) and Germany (DE) show stable conversion rates above 75%, indicating continued strong user engagement and marketing performance in these regions.
  • Australia (AU) and Canada (CA) also improved slightly, surpassing 70% in 2024, showing steady conversion rates.
  • Overall, conversion rates in all countries indicate improvement from 2023 and have a conversion rate above the average of 2023, likely due to improved marketing strategies and higher engagement levels.

The data in this report has been gathered using MobileAction and SearchAds.com tools.*

"Working with MobileAction went beyond what we had hoped for. They were crucial in helping us not just participate in the market but quickly become visible in the competition. The products and managed campaign services they provided were key in refining our marketing efforts and achieving growth. MobileAction has been more than a service provider; they have been a strategic partner in our rise to prominence in the daily fantasy sports world."
Daniel Lim
Daniel Lim
COO