Region analysis of search results ads Cost-per-acquisition
- The general trend of increased CPAs continued from 2023 to 2024, indicating higher advertising costs for user acquisition in most storefronts.
- The United Kingdom (GB), Canada (CA), and Australia (AU) experienced the highest increases in CPA, reaching $5.04, $4.34, and $4.09, respectively.
- CPA showed a slight increase for the United States (US), reaching $4.05 in 2024 from $3.85 in 2023, while Spain (ES) and Norway (NO) also saw substantial rises in CPA, aligning with the global trend of higher costs for customer acquisition.
- Italy remains the most cost-efficient storefront regarding customer acquisition, showing stable costs, $1.38 in 2023 to $1.84 in 2024, still significantly lower than other countries.
- The steady increase in CPA across most storefronts highlights the need for advertisers to optimize their campaigns, improve conversion strategies, and focus on high-value customer acquisition to balance rising costs.
The data in this report has been gathered using MobileAction and SearchAds.com tools.*
