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MobileAction’s 2025 Apple Ads benchmark report

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About MobileAction

Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth partner of apps and games for organic and paid user acquisition and an official Apple Ads Partner. It is the go-to platform for app marketers aiming for the top charts on the App Store and the Google Play Store.

MobileAction lets you;

  • Automate and optimize your Apple Ads campaigns with advanced, AI-driven solutions of SearchAds.com by MobileAction.
  • Use central informational keywords and creative strategies for the App Store and Google Play Store with ASO Intelligence.
  • Access data on 90M+ ad creatives, 100K+ publishers, and market trends to sharpen your competitive edge with Ad Intelligence.
  • Optimize search results campaigns according to targeted insights on any app, keyword, and competitor with Apple Ads Intelligence.
  • Navigate through the organic and paid factors driving your app’s performance and find the root cause of all changes with Compass.
  • Get in-depth data to produce more appealing custom product pages with Custom Product Pages Intelligence.
  • Dive into detailed performance analytics for any app or game on the Google Play Store and the App Store with App Intelligence.
  • Position your app more effectively with market data for both the App Store and Google Play Store with Market Intelligence.
  • Access and customize all app store data to create tailored dashboards for your unique needs with API solutions.

Trusted by industry giants like Meta, Adidas, Zalando, Scopely, Papaya and Square; MobileAction is your solution provider for boosting app growth.

With data from 90M+ ad creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 500K+ advertisers, step into the future of app visibility optimization for global success.

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