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App Store Optimization

App Intelligence

Paid Keywords

Custom Product Pages

Store Analytics

Optimize app store listing

Research and beat the competition

Monitor app visibility

Clean up app store listing for better results

Ensure your app makes a strong first impression with better updates, visuals, and localized messaging using App Store Optimization tools.

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Analyze app updates

Conduct comparative analyses of app updates before pushing an update to improve your store presence.

Inspect and improve store presence

Refine app store creatives

Explore, compare and stand out with compelling screenshots and icons that resonate.

Assess competitors' visuals

Speak your audience's language

Interpret ASO localization insights, use them to edit app metadata and dominate diverse markets.

Get localization insights >

Dig into the data. Outrank the competition.

Track what works, spot what’s next, and stay ahead everywhere with top tools for ASO.

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Track keywords and competitors

Analyze and track common and unique organic keywords, discover what your competitors haven't exploited.

Discover untapped keywords

Target trending keywords

Track trending and declining keywords. Understand organic and paid impressions and compare time-based performance.

Find high-intent keywords

Translate and go global

Translate keywords in an instant and optimize international presence to resonate and dominate all markets.

Translate app metadata

Stay on top of any app’s visibility

Monitor any app’s visibility across markets and improve keyword-driven growth.

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Perform dynamic performance analyses

Unlock a 360° app performance snapshot. See keyword rankings, weekly changes, and historical data. Compare dates and filter metrics.

Get an ASO performance report

Get worldwide visibility insights

Examine visibility trends, compare performances, and get key information for app dominance in different markets.

Compare your app's visibility

Find top-performing organic keywords

Monitor daily and historical organic download shares of your ranked keywords to maximize downloads.

Increase your organic download share

Optimize app engagement

Find and analyze any app

Identify market shifts

Get a full view of any app's activities and position

Uncover event strategies, review trends, and performance signals to guide your next move.

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Get your in-app event snapshot

Browse live and past in-app events and promotional content. Filter by category, and compare with competitors to spot trends or gaps.

Understand app engagement

Understand customer feedback

Check reviews to find customers’ needs. Uncover frequently mentioned keywords to detect issues or feature ideas.

Explore user feedback

Uncover app metrics you need

Track and analyze any app's download and revenue changes, retention history, and product page views.

Monitor changes in metrics

From apps to publishers, analyze it all

From app-level insights to publisher strategies, analyze the full ecosystem with ease.

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Access a complete summary of any app

See featuring reviews, a review analysis, rankings, screenshots, in-app events, downloads and more in one page.

Get an overview of any app

Explore publisher portfolios

Gain a full perspective on publishers, with data on category, visibility performance, last update time, last month's downloads, and revenue.

Unlock publisher portfolios

Discover and analyze similar apps

Identify apps similar to yours and analyze their market performance to measure their competition strength.

Understand competitors' dynamics

Track top performers, newcomers, and featured apps

See which apps are climbing, debuting, or dominating your category.

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Dive into leading and featured apps

See all top free and paid apps within a category. Get a daily breakdown of the Featured Apps and understand the standards for selection.

Browse popular apps

Discover newcomers in the store

Track newly launched free and paid apps and uncover trends by store and country acquired by the latest market entrants.

Identify new apps in the market

Monitor rankings, climbers, and decliners

Discover apps that improved rankings or losing ground. Track daily and hourly shifts in ranking and compare ranking trends with competitors.

Decode market shifts

Unlock paid app and keyword data

See competitors’ paid keywords

Access data for all 4 ad placements

Understand Apple Ads performance of apps or keywords

See which apps dominate paid results and which keywords fuel growth.

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Get an overview of paid UA

Search for any app and keyword to understand their Apple Ads search results and paid keyword performance.

Find any app’s paid impressions

Find keywords driving paid impressions, analyze share of voice, and track exposure across apps with historical analysis.

Detect the most valuable keywords

Track chosen keywords to see apps benefiting from paid impressions. Use graphs for trend monitoring and comparisons.

Track competitors’ tactics for Apple Ads

Get a detailed look at your competitors’: what they bid on, how they rank, and where they win.

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Discover market players’ keywords

Uncover unique and shared paid keywords used by competitors and assess their impact with ranking and impression share data.

Analyze app keyword performance

See how paid keywords perform in selected apps, including rank, share, and competitor count.

Explore leading advertisers

Explore top Apple Ads advertisers by storefront and country and identify key players across categories and regions.

View the performance for all 4 Apple Ads placements

Compare presence across all ad placements and spot visibility gaps to close.

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Track any app’s ad placement position

Use storefront filters to spot competitors in key ad placements like Search tab, Today tab, and Product pages.

Maximize your app’s market presence

Analyze impression share to spot high-visibility apps and uncover new placement opportunities.

Run analysis on different levels

Draw inspiration from top apps

Scan organic custom product pages

Craft winning custom product pages

Understand the who, what, and why behind high-performing custom product pages.

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Analyze any app’s custom product pages

Explore competitors’ custom pages, assess impression share by keyword in storefronts, and uncover what drives performance across markets.

Run a keyword-centric analysis

Compare custom vs. default product pages across apps by keyword, correlate impression share with timing and uncover patterns.

Get insights on ad network choices

Track custom product pages by ad network, country, time frame, or category. Compare with default product pages to spot changes.

Find the top custom product pages in your category

Get inspired by the best-performing custom product pages in your vertical.

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Discover the secrets of category leaders

Explore the custom product pages within your chosen category and get inspired from top-performing apps.

Leverage seasonal trends

Look into how other apps exploit seasonal opportunities in their custom product pages to connect with their audience.

See how custom product pages perform organically

Optimize organic custom product pages based on real App Store signals.

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Check organic search by app and keyword

See which custom product pages surface in organic search and how long they stay live.

Learn from top performers

Analyze creatives, messaging, and category patterns used by leading apps.

Optimize for real search intent

Identify organic keywords that consistently trigger custom product pages and align creatives with user intent.

Power decisions with data

Unify teams and strategy

Find what drives results

See how every metric connects

Get the full story of your app’s performance from visibility to revenue.

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Track key metrics across stores

Bring data from Apple Ads, App Store, and Google Play Store together to understand how visibility, installs, and revenue relate.

View unified performance

Compare performance over time

Spot shifts in downloads or rankings and connect them to changes in campaigns or visibility.

Monitor performance trends

Understand the full conversion funnel

Understand how users engage with your store page and identify bottlenecks that affect installs.

Discover your best channels

Bring your teams and data together

Bridge ASO, user acquisition, and revenue analysis for smarter collaboration.

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Align your paid and organic teams

Give every team the same data to evaluate campaigns and organic performance together.

Unify performance insights

Report results with confidence

Export accurate, clean reports for planning and internal reviews without manual work.

Create smarter reports

Forecast and optimize

Use unified data to guide optimization, forecast revenue, and plan smarter campaigns.

Start planning smarter

Turn visibility into action

Find out where users come from and where they drop off.

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Discover where installs come from

See which channels, campaigns, and countries contribute most to installs and revenue.

Analyze download sources

Detect opportunities for growth

Uncover new markets and keywords where your app can capture more attention.

Find new growth areas

90%

average increase in clients’ app visibility

20%

average boost in organic installs after initial keyword optimization

37%

improved CR on Apple Ads campaigns

M&C Saatchi Performance Boosts Visibility by 90% & Conversions by 37%

Read Story

84%

increase in the number of sessions

78%

increase in installs

#3

in the Sports category

Bilyoner reaches top 3 in sports category with MobileAction & SEM

Read Story

200%

increase in downloads

15%

lower CPI

Wavve Boating anchors success with 200% more app downloads and 15% lower CPI

Read Story

Top 30

rankings within 3 months

Top 100

rankings in weeks in new category

How Aura enhanced app visibility and performance in weeks with MobileAction

Read Story

1114

new keyword rankings

144

keywords in top 20 organically

260

keywords with increased rankings

How SPARKFUL increased its app rankings for 260 keywords in 11 days

Read Story

8.9%

overall CPA decrease in one month

31%

increase in installs in the UK storefront

22.7%

lower in CPA in the UK storefront

italist’s fashionable leap in app visibility with MobileAction

Read Story

Integrations for exceptional results

Combine all your key tools and resources for user acquisition and app store performance into one cohesive solution for greater impact and clarity.

Connect with app stores

Set up mobile measurement integration

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Frequently asked questions

Who is ASO Intelligence for?

ASO Intelligence is built for teams that manage app store growth and need a clearer way to make ASO decisions. It’s a strong fit for ASO managers who own keyword and metadata strategy, app growth marketers who are responsible for overall store performance, and UA teams that want store insights to support paid acquisition outcomes. Agencies also use it to manage multiple apps at once, standardize reporting, and bring structured recommendations to clients. Whether you’re working on one app or a portfolio, ASO Intelligence helps when you need to answer practical questions like: which keywords are worth focusing on, where visibility is shifting over time, how competitors are moving, and what to prioritize for your next iteration. It’s also useful for teams that collaborate across functions, so ASO, UA, and broader growth stakeholders can work from the same source of store insights when planning tests, launches, or seasonal updates.

Does ASO Intelligence support both the App Store and Google Play Store?

Yes. ASO Intelligence supports ASO workflows across both app stores, so you can review performance and trends without switching between different tools.

Do I need to connect any accounts to start?

Some ASO workflows can be used immediately, while others work best when you connect your store accounts. Connecting App Store Connect and Google Play Console helps you manage reviews and see a fuller picture across visibility, conversion, and store outcomes.

Can I track competitors in ASO Intelligence?

Yes. You can monitor competitor visibility, keyword focus, and store page changes to understand how the market is moving and where you may want to adjust.

Can I export ASO data for reporting?

Export options depend on your plan and the view you’re using. In general, exports are available on eligible plans to help you share findings with stakeholders, build reports, or keep a record of trends over time. If you don’t see the export option on a page, it usually means it isn’t included in your current plan or isn’t available for that view.

Is ASO Intelligence helpful for indie developers as well as larger teams?

Yes. ASO Intelligence is used by teams of different sizes and maturity levels. If you’re an indie developer or a small team, it helps you stay focused on the opportunities that matter most, like picking the right keywords, keeping an eye on key visibility changes, and learning from competitors without spending hours pulling data manually. As your app grows, it also supports more structured workflows, such as tracking performance across multiple markets, collaborating with teammates, and building repeatable reporting. Plan access can vary based on the features you need, and that’s intentional: different growth stages often need different levels of depth. The right plan can match where you are today–whether you’re validating early traction, scaling acquisition, expanding into new regions, or managing a larger portfolio–so you’re not paying for more than you’ll actually use. Start your 7-day trial to see if the plan you selected fits your current needs.