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Reach global audiences in their language with app localization

Adapt keywords, visuals, and descriptions to diverse language preferences and speak directly to each user.

Trusted by 5,000+ mobile app and game companies around the world

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Maximize global visibility with translated keywords
Keyword Translator
Maximize global visibility with translated keywords
  • Translate metadata
    Optimize titles, subtitles, and descriptions for global audiences by translating app metadata into various languages.
  • Get worldwide reach
    Resonate across diverse markets by tailoring your store presence to 20+ different languages.
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Shape your strategy with the app localization tool
Localization
Shape your strategy with the app localization tool
  • Localized ASO data
    Boost your market reach by studying other apps' localized elements, and ground every ASO localization decision in data.
  • Assess country-specific performance
    Discover any app's performance in each country and evaluate their localization strategies.
  • Improve reviews and ratings
    Enhance and refine your localization strategies for better engagement and positive user reviews.
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Frequently asked questions

What is app localization?
Adapting your keywords, visuals, and store messaging to each market's language and habits, rather than shipping one storefront everywhere. That means the screenshots that convert in Japan may not convert in Germany, and the search terms that carry a category differ storefront by storefront. Users download apps that feel made for them, and localization is how yours earns that feeling in every market it enters.
How do I translate app keywords properly?
Translation alone misses how people actually search. A dictionary-correct term can be one nobody types, while the phrase locals really use may have no literal equivalent in your source language at all. So translate the metadata first, then check each term's local volume, difficulty, and competition before committing it to your limited character space. A perfect translation nobody searches for is wasted characters, and the check is what separates localized metadata from merely translated metadata.
Which markets should I localize first?
The ones where the data says demand already exists. Country-level performance shows where your downloads already trend up without local effort, which is the clearest signal a market is pulling. Studying how competitors localize there tells you the second half: if the leaders invest in local keywords and creatives, the market rewards the work, and if nobody bothers, there may be a reason. Follow evidence, not map size, since the biggest market on the map is rarely the one readiest for you.

Hear from our customers

“Since starting our journey with MobileAction last year, the change in our app’s visibility and performance has been extraordinary. Thanks to the constantly incoming new features, it has become easier for us to strengthen our strategies, and we are very pleased with the support we have received. 84% improvement in our session numbers and 78% increase in install rates, alongside our climb in the sports category rankings, display the value of this partnership.”
Zehra TĂŒrksoy
Zehra TĂŒrksoy
SEO & ASO Team Lead
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“We pride ourselves on providing metrics-driven ad creative for our clients. We test our creative assumptions and if a concept doesn’t perform, we move on quickly and find the one that does. Creative trends are like fashion— they keep changing and going in and out of style. Daily insights from MobileAction’s creative database help us target trends across genres and uncover efficiencies that are invaluable for us and our clients.”
Brian Bowman
Brian Bowman
Founder
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“MobileAction CMP can track the competitor’s bidding keywords and manage our campaign on Automation Rule. We felt like hiring a new Apple Ads marketer!”
Jams Kim
Jams Kim
Chief Executive Officer
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“MobileAction’s all-in-one platform has been a game-changer for us. The Ad Intelligence tool, in particular, has been invaluable, providing insights that have directly contributed to our enhanced market performance and competitive edge. MobileAction’s holistic approach is essential for any mobile app company looking to enhance its app performance. Highly recommended!”
Eslem Kahraman
Eslem Kahraman
Performance Marketing Specialist
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“We’ve made huuuge progress with it over the course of the last year with the help of MobileAction. Thanks to the information provided by MobileAction, we were able to increase organic installs across our wide casino games portfolio by 120% in just under the first nine months of using it. This literally saved us millions of USD in user acquisition budget.”
Anton GaufïŹn
Anton GaufïŹn
Founder
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