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All Mobile App Marketing Blog Posts

Top Shopping apps by user acquisition performance in the holiday season in Q4 2024

18 Dec 2025

Top Shopping apps by user acquisition performance in the holiday season in Q4 2024

The holiday season turns the Shopping category on the App ...

Mobile game influencer marketing: best practices and mistakes

10 Dec 2025

Mobile game influencer marketing: best practices and mistakes

Mobile game influencer marketing has become one of the most ...

App download estimates: How to create a smarter ASO strategy

04 Dec 2025

App download estimates: How to create a smarter ASO strategy

App developers and marketers often struggle with a fundamental blind ...

How to improve app store rating for iOS and Google Play

02 Dec 2025

How to improve app store rating for iOS and Google Play

Improving your app store rating is not just about asking ...

How to do app market research for faster app growth

23 Nov 2025

How to do app market research for faster app growth

The mobile app market is huge, competitive, and still growing ...

App Store & Google Play: Key differences in 2026

16 Nov 2025

App Store & Google Play: Key differences in 2026

When you publish a mobile app, you have two primary ...

How to name an app for App Store & Google Play: 2026 Guide

11 Nov 2025

How to name an app for App Store & Google Play: 2026 Guide

Choosing a great app name is one of the most ...

Soft launch marketing strategy for apps: Soft launch vs hard launch

10 Nov 2025

Soft launch marketing strategy for apps: Soft launch vs hard launch

Launching an app without testing it in real conditions can ...

Why apps need to be updated: Key to strong ASO growth

06 Nov 2025

Why apps need to be updated: Key to strong ASO growth

Mobile apps live in a fast-moving ecosystem. App Store Optimization (...

Apple’s new Games app: What every growth team needs to know

09 Oct 2025

Apple’s new Games app: What every growth team needs to know

With iOS 26, Apple introduced a standalone Games app.  At first ...

What is Natural Language Search and its effects on the App Store

30 Sep 2025

What is Natural Language Search and its effects on the App Store

Some developers have been noticing massive boosts in their keyword ...

App Store ranking factors: How to boost app visibility in 2026

23 Jul 2025

App Store ranking factors: How to boost app visibility in 2026

Apple’s ranking algorithm processes millions of data points every ...