Apple Ads Strategies & Updates

All Apple Ads Blog Posts

Trick or treat with winning Halloween strategies for 2026

29 Oct 2026

Trick or treat with winning Halloween strategies for 2026

The keyword “halloween” reached a popularity score of 55 on the ...

New creative assets are now live on the App Store: what developers and advertisers need to know

21 Oct 2026

New creative assets are now live on the App Store: what developers and advertisers need to know

Creative assets are now live on the App Store. Since ...

What the new Apple Ads Platform API means for you

01 Oct 2026

What the new Apple Ads Platform API means for you

The ground under your Apple Ads reporting has shifted. In ...

Turn 10 hours of Apple Ads analysis into 1 with the MobileAction AI Assistant

30 Sep 2026

Turn 10 hours of Apple Ads analysis into 1 with the MobileAction AI Assistant

Running app marketing campaigns means starting every day with questions. ...

From impression to in-app experience: building a consistent creative journey on the App Store

04 Sep 2026

From impression to in-app experience: building a consistent creative journey on the App Store

At WWDC 2026, Apple introduced creative assets: images and videos that ...

New era in search results ads on the App Store: A closer look at Maximize Conversions and additional placements

18 Aug 2026

New era in search results ads on the App Store: A closer look at Maximize Conversions and additional placements

Earlier in 2026, Apple Ads announced two changes affecting how advertisers ...

How to build a holiday season strategy for maximum App Store visibility

10 Aug 2026

How to build a holiday season strategy for maximum App Store visibility

Methodology note: MobileAction’s Volume, Difficulty, and placement-level Impression Share ...

React to cryptocurrency, Gold, and VIX moves with MobileAction’s automations

05 Jul 2026

React to cryptocurrency, Gold, and VIX moves with MobileAction’s automations

For finance, trading, and crypto apps, install demand tracks the ...

WWDC 2026: The App Store updates UA teams need to act on now

18 Jun 2026

WWDC 2026: The App Store updates UA teams need to act on now

Earlier this month, Apple wrapped up WWDC 26, the annual opportunity ...

104 Matches, 39 Days: Build your 2026 World Cup user acquisition strategy

11 Jun 2026

104 Matches, 39 Days: Build your 2026 World Cup user acquisition strategy

The 2026 FIFA World Cup is unlike anything that has come ...

What’s new in Apple Ads Insights and App Store Connect Analytics

17 Apr 2026

What’s new in Apple Ads Insights and App Store Connect Analytics

Apple Ads has updated two different parts of the measurement ...

Apple Ads is expanding search results inventory on the App Store

17 Mar 2026

Apple Ads is expanding search results inventory on the App Store

Additional ad placements in the App Store search results mark ...

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