Tired of monthly report chaos? We fixed it.

If you manage an app, you already know the routine: chasing downloads, reviews and keyword rankings and then trying to stitch it all together before your team asks, “So… are we doing better?”

It’s messy. It’s manual. And it’s exactly what we’re fixing.

Today, we’re launching the Organic Acquisition Dashboard in MobileAction.

This tool combines your most important organic metrics into one clean, unified view so you can stop jumping between tools and start telling a clear growth story backed by data. 

Why we built it

When we spoke with ASO teams, agency account managers, and marketers, the same frustrations came up again and again:

• “We’re building monthly reports manually from three different tools.”
• “There’s no fast way to show whether our visibility is improving.”
• “Client check-ins are a mess; we’re always stitching together downloads, reviews, and keyword charts by hand.”

The Organic Acquisition Dashboard is our answer.

Reporting in ASO has always been fragmented. Downloads live in one platform, user reviews in another, and keyword data in a third. Every month, teams spend hours collecting exports, taking screenshots, and pulling slides together just to explain what happened. That manual effort not only eats up valuable time but also makes it harder to prove the real impact of ASO work.

We built it; 

Because ASO managers need to defend their work.
Because agencies need to walk into client check-ins with reliable numbers every week.

Because product managers want to see the impact of a metadata refresh without opening five tabs.

And, frankly, because it’s 2025. No one should still be spending half a day assembling a “monthly recap” deck.

It brings together download trends, user sentiment, and keyword visibility into one page, structured specifically for monthly reporting. No more guesswork. No more last-minute exports. Just a clear, reliable snapshot of how your app is performing and what changed.

There’s nothing to install and no custom setup needed. Once your integrations are complete, the Organic Acquisition Dashboard is available instantly, with no add-ons or upgrades required.

And if you’re only integrated on one platform (Apple or Google Play), that’s fine too. The tool will simply show what’s available based on your current setup.

So whether you’re a one-person ASO team or managing dozens of apps across multiple markets, the Organic Acquisition Dashboard is designed to be your new starting point for organic reporting.

What it shows

This dashboard pulls data directly from your App Store Connect and Google Play Console integrations (both analytics and reviews), and updates daily. 

Here’s what you get:

• Total & organic downloads: Track how overall and organic installs evolve month by month with AI-generated summaries that highlight key changes.

• Source breakdown: Understand where your organic installs are coming from (Search, Browse, Explore) and what that means for visibility.

• Review & rating trends: See how sentiment is shifting, with monthly breakdowns by rating and language-level filtering on Android.

• Keyword performance: Get a full picture of your app’s ranking footprint, average rank, distribution across tiers, and how visibility shifted between the first and last month in your range.

All wrapped into a single timeline-based view and optimized for telling one consistent story across teams, clients, and leadership.

Open the Organic Acquisition Dashboard now

Log in to MobileAction, select your app, choose a date range, and let the numbers speak for themselves.

See what changed. Spot what worked. And finally, show your app growth story without building it from scratch every month.

The Organic Acquisition Dashboard is live.

Ready when you are.

For more details, or if you’d like to walk through the dashboard, connect with our team. We’ll be glad to help you explore all the ways this tool can save time and bring clarity to your reporting.