More quotas and more insights for every ASO plan on MobileAction

Growth doesn’t come from doing more; it comes from seeing more. And that’s exactly what this update we’re about to share is about.

We’ve expanded the tracking capacities across our ASO Lite, ASO Basic, and ASO Pro plans to give every user tier more analytical power and flexibility. Whether you’re tracking your first few competitors or managing multiple apps across markets, your plan now gives you more space to analyze performance, test ideas, and act with confidence.

The new quota structure introduces a more scalable way to use MobileAction’s ASO tools, one that reflects how app marketers actually grow. Each tier now unlocks a clearer view of your market, helping you move from discovery to decision faster without hitting data limits. By expanding these limits, MobileAction now offers greater flexibility across all ASO plans, giving users more room to explore and analyze than is typically available in the market.

A quick look at what’s changed

Each plan now offers more flexibility to track apps, monitor competitors, and uncover new keyword opportunities, giving you a structure that grows as your ASO efforts scale. 

Here are the details for each plan:

• ASO Lite users can now track roughly 4 times more keywords, gain 2 more app-tracking slots, and 6 more competitor-tracking slots, helping you uncover growth opportunities faster.
• ASO Basic includes 3 additional app slots and now supports over 3x more competitor tracking per plan, ideal for scaling campaigns across multiple markets.
• ASO Pro is for teams that want to stay ahead of the competition. This update adds 2 extra app slots and more than doubles competitor-tracking capacity, giving advanced teams the depth needed to analyze every angle of their market.

How to make the most of it

Optimize for seasonality

Use the expanded tracking capacity to monitor how competitors adjust their strategies during seasonal peaks. Identify keyword shifts and ranking changes around key periods like holidays or product launches, and adjust your metadata and bids proactively.

Pro tip: Keep an eye on how your tracked competitors’ visibility changes week by week; it’s one of the fastest ways to spot new trends.

Protect your brand visibility

With more competitor tracking slots, you can now monitor competitors optimizing towards your branded keywords across multiple markets. Tracking this helps you maintain share of voice and quickly detect when new players start targeting your brand space.

Analyze localization performance

More app and keyword tracking means you can evaluate how localization impacts performance. Compare ranking and conversion trends across countries to see which languages or regions are driving the highest visibility and installs.

Pro tip: Use Store Analytics tools to connect these findings with actual impression and conversion data.

Map out new category opportunities

With the increased app and competitor tracking capacity, explore emerging categories or adjacent niches. Track leading apps outside your core segment to identify growth patterns, creative trends, or feature updates that could inspire your next move.

Pro tip: Use the insights from these categories to refine your creative and keyword strategy before expanding into new markets.

Revise your performance benchmarks regularly

Now that you can track more competitors, it’s easier to recalibrate your expectations. Compare your visibility and install trends against top-performing apps and see where your optimization efforts are paying off.

Built around how app marketers really grow

For those who want to learn more about the reasons behind this change:

Reason 1: Competition moves fast, and app marketers often manage several apps across different markets, each with its own set of rivals. You asked for more room to track, compare, and adapt your strategy as your portfolio grows, and that’s exactly what we built. This update gives every marketer, from indie developers to global teams, a broader view of their competitive landscape and the tools to act on it.

Reason 2: Our vision has always been to make advanced ASO accessible to everyone, not just those on the highest tiers. With higher app-tracking limits, even ASO Lite plan users can now monitor more apps, test strategies, and uncover opportunities faster. Each plan takes a meaningful step forward, letting you focus less on limits and more on what drives performance.

Reason 3: We believe true growth comes from having the right partner by your side. That’s why we’re here as your app growth partner, supporting you through every milestone. With the new level of flexibility and scalability brought to every plan, we aim to help teams of all sizes adapt and grow. Whether you’re a new app owner or leading global ASO operations, your plan is designed to grow with you, and we’re confident you’ll feel that difference.

In short, this update is designed to give you more room to explore, compare, and grow, no matter which plan you’re on. With broader tracking limits and smarter scaling between tiers, MobileAction makes it easier to build data-driven ASO strategies that evolve with your business.

Log in to the MobileAction platform to see your new limits in action.