CPP A/B Testing

Simplify and automate your A/B testing for custom product pages

Replace exhausting manual processes with automated, statistically reliable A/B tests. Gain precise insights into custom product pages’ performance and confidently adjust your Apple Ads strategy.

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Rated best in class on G2 by app marketers and developers

Tailor custom product page A/B tests to fit your strategy

Test towards your preferred A/B testing method

Select between Switch and Parallel testing methods—Switch alternates ad groups systematically, while Parallel tests duplicated ad groups concurrently—allowing optimal flexibility based on campaign goals.

Run ad group performance tests

Identify which ad group setups deliver the strongest performance for a specific custom product page, optimize all elements including audience demographics and countries.

Compare multiple custom product pages

Test multiple custom product pages simultaneously with one ad group, pinpointing the best variant for increased conversions.

Build default vs. custom product page tests

Directly compare the impact of default product pages versus custom product pages within a single ad group to find the ideal match for your campaigns.

Monitor your tests' health and results

Reliable confidence levels

Your decisions are backed by trustworthy data. Instantly assess the statistical significance of your results with confidence indicators.

Performance visualization

Clearly visualize variants’ performance through easy-to-understand graphs, immediately compare and analyze.

Test health logs

Monitor critical test metrics and manual interventions such as status, bid and budget changes, keeping your test conditions consistent and reliable.

Clear performance data

Make informed decisions. Clearly view critical performance metrics such as impressions, conversion rates, goal achievements, and confidence levels.

Change the way you test custom product pages

Before

Automated tests remove biases from seasonality and traffic fluctuations

After

Before

Seasonal effects unintentionally influence tests, skewing results

After

Before

Ideal test durations and intervals are automatically suggested to ensure statistical validity

After

Before

Many unnoticed factors can affect test outcomes, causing unreliable data

After

Before

Easily create tests with 90% confidence in reliable outcomes

After

Before

Tests lack measurable confidence levels, reducing reliability

After

Before

Track the desired precision, duration, and test health with clear data

After

Before

Difficulty in clearly interpreting and trusting the outcomes of tests

After

Before

Automated test management ensures consistent conditions without manual errors

After

Before

Manually maintaining stable test conditions is challenging

After

Before

Statistically-optimized automation handles adjustments, reducing manual workload and errors

After

Before

Marketers spent significant time manually activating, pausing, and adjusting ad groups and creatives

After

30%

increase in keyword visibility

20%

reduction in costs

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81-99%

increase in SoV brand terms

50%

ROAS uplift

40%

decrease in CPC

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22%

decrease in CPI

increase in installs

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58%

uplift in installs

168%

scale in Apple Ads spending

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800%

increase in monthly Apple Ads spend

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Grow your app or game with intelligence, automation and expertise

Join over 300,000 mobile growth pioneers at companies like Meta, Square, Calm, Tango and many more.

90+

countries

5000+

clients worldwide

500+

advertisers

5M+

apps data

6M+

keyword data

90M+

creative data

$800M+

Apple Ads spend optimized in 2025

Grow your app on the App Store and Google Play Store with our solutions now

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