five-star reviews on the App Store
Justfly.com is known for its online travel services ranging from flight bookings to flight comparisons, car rentals, and hotel bookings. As they prepared for their first app launch, they wanted to enhance app visibility and ensure success on app stores. Under the leadership of Ramzi Rahbani, VP of Product, the company sought to implement a centralized system to better observe their competition, what was going wrong or right and overall performance metrics.
Competitive research involved a heavy manual workload for Justfly.com, a method that was not only time-consuming but also prone to errors and inconsistency in data handling. Ramzi explained the process, “We spent a lot of time manually downloading apps and examining each of them, whether they were in our industry or not, just to try and gather ideas from across the board. Also, we conducted a lot of research on the screenshots from the app stores. We closely examined the preview images for each app, and it was taking a lot of time for us.”
Recognizing the need for a more advanced approach to monitoring market dynamics and competitor strategies, Justfly.com turned to MobileAction. MobileAction’s platform offered an integrated view of app performances, competitor actions, and market dynamics, enabling Justfly.com to make well-informed decisions.
The platform’s competition research tool, Compass Explore, offered information into the app updates and creatives through its App Update Timeline, and Creative Explorer features. The App Update Timeline feature kept Justfly.com updated on all the latest changes in competitor apps over the past month, ensuring they remained ahead of market developments. Meanwhile, Explore’s Creative Explorer provided analyses of app icons, screenshots, preview videos, and in-app events, enabling Justfly.com to examine and compare the creative strategies of over 20 competitors simultaneously.
Additionally, the Review & Rating feature of Compass Explore provided a full app overview of any app Justfly.com wanted to research. By checking the data here and deep-diving into their research on the App Intelligence product for app profile analysis, Justfly.com identified strategies employed by competitors and refined their own. By utilizing the Rating and Review tools of App Intelligence, they managed to closely monitor the rating trends by country and day, analyze the user feelings about each app, and respond to app reviews in a timely manner.
“MobileAction has been a great space for us to make sure we know exactly what’s going on in the industry and make sure that we can keep up and continually innovate by keeping an eye on the performance of ourselves and our competition, all in one spot.”
Ramzi highlighted, “MobileAction allowed us to have one holistic place to look at absolutely everything app-related.” The centralized platform helped them reap the benefits of streamlined operations, quickly translating improved workflows into business results.
The key outcomes of the collaboration with MobileAction included:
The Justfly.com team emphasized that they felt thoroughly supported by the MobileAction team. They experienced prompt responses to any technical issues and queries. MobileAction’s proactive support ensured that all of their needs were met without delay. Ramzi expressed satisfaction with the support by saying, “We’ve definitely felt very supported. We had regular calls, and any questions or issues that we had—they were always sorted very promptly.”
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