Key highlights
Understand 2025 performance shifts with quarter-over-quarter benchmarks across Apple Ads placements, grounded in real campaign data and consistent metric definitions.
See where you stand with benchmarks for TTR, CR, CPT, and CPA, plus category and regional breakouts that help you identify meaningful differences in engagement and efficiency.
Get practical, relevance-led takeaways on what’s driving results, including how custom product pages adoption and intent alignment are shaping performance at scale.
Grow your app on the App Store and Google Play Store with our solutions now
