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MobileAction’s 2025 Apple Ads benchmark report

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Region analysis of search results ads conversion rate

  • In 2024, Romania (RO) led with a conversion rate of 82.13%. Great Britain (GB) also displays a strong increase, jumping to 78.56% in 2024 from 68.97% in 2023, showcasing significant improvement.
  • Mexico (MX) and Belgium (BE) remained among the top-performing storefronts, with both maintaining high conversion rates, 78.06%, and 77.57%, respectively, above average in 2024, reinforcing their position as strong conversion markets.
  • The United States (US) and Germany (DE) show stable conversion rates above 75%, indicating continued strong user engagement and marketing performance in these regions.
  • Australia (AU) and Canada (CA) also improved slightly, surpassing 70% in 2024, showing steady conversion rates.
  • Overall, conversion rates in all countries indicate improvement from 2023 and have a conversion rate above the average of 2023, likely due to improved marketing strategies and higher engagement levels.

The data in this report has been gathered using MobileAction and SearchAds.com tools.*