AliExpress powers its AI-driven ASO operations with MobileAction’s API

Founded as Alibaba Group’s leading cross-border e-commerce platform, AliExpress connects millions of global consumers with Chinese products. As the platform expanded across Europe and Latin America, optimizing its App Store Optimization (ASO) efforts became increasingly vital. Jin Liang, ASO Product Manager at AliExpress, shared how leveraging MobileAction’s API enabled them to power their own AI Agent to unlock precise data insights and fuel automated, localized optimization at scale.

The challenge

Jin and the team faced increasingly complex challenges in managing and scaling App Store Optimization (ASO) operations across multiple regions.

Traditional tools and manual processes couldn’t capture competitor metrics, such as downloads, traffic, and conversion rates. This lack of structured data limited the team’s ability to identify regional trends, benchmark performance, and react quickly to market changes.

The team also struggled with keyword coverage gaps, as existing workflows failed to identify keywords that competitors ranked for but AliExpress had missed. These blind spots restricted organic visibility, reduced competitive agility, and led to missed opportunities for capturing high-intent users.

In addition, creative optimization proved difficult. Competitor visuals often featured localized imagery and messaging adapted to specific markets, but traditional analysis methods couldn’t decode these differences at scale. Without granular, region-specific insights, the creative and marketing teams couldn’t iterate successfully on visuals and copy.

Lastly, manual data collection and fragmented third-party tools slowed down analysis. “We needed a system that could continuously feed accurate, structured data into our own environment,” shared Jin. “Instead of using an external dashboard, we wanted direct access to raw data to power our own ASO model.”

The solution

To address these challenges, AliExpress integrated MobileAction’s API directly into its internal systems, creating a custom AI Agent capable of automating competitive analysis and creative benchmarking.

The API provided AliExpress with high-quality ASO data, covering competitor rankings, conversion metrics, and creative assets, which the AI Agent used to monitor trends across global markets continuously. 

The AI Agent automated data collection and analysis, pulling together competitor metrics like downloads, traffic, conversion rates, and creative assets to produce “recommendations and trending design insights” that shaped marketing and design directions. 

This table illustrates how the internal AI Agent, powered by MobileAction’s API, aggregates data to deliver recommendations, guiding AliExpress’s operational strategy.

Beyond quantitative improvements, the integration allowed for creative localization. By analyzing thousands of visuals sourced through the API, the AI Agent identified design trends, copy themes, and screenshot layout patterns driving higher engagement across specific markets.

This table shows banner screenshot analysis of competitors in the Australian market, highlighting how the AI Agent detects regional variations in layout, product emphasis, and visual tone, enabling AliExpress’s design teams to interpret what works best locally. 

Leveraging data from MobileAction’s API, the AI Agent identified cultural and aesthetic patterns that informed regional design adaptations. These insights helped tailor visuals and messaging to specific user preferences, as seen in the US market example below. 

The table shows AliExpress’s creatives before and after applying localized insights.

“MobileAction’s API provided the accurate and comprehensive ASO data we needed to power our AI-driven ASO model. It helped us automate competitor analysis, refine creative localization, and improve operations across regions. The API has become a vital part of our global growth strategy.”

Jin Liang

ASO Product Manager

The results

Powered by MobileAction’s API, AliExpress achieved measurable ASO and creative performance improvements through its AI-driven internal system.

Within one month, the integration led to a 10% increase in app store banner conversion rate, while conversion rates across key markets remained consistently strong.

Daily conversion rates averaged around 40%, showing stable performance growth following the integration of MobileAction’s API-powered AI Agent.

AliExpress also strengthened its visibility in local markets, reaching #1 in the Shopping category and #4 overall in App Store rankings.

Improved category and overall rankings reflect stronger visibility and engagement driven by localized creative and data-backed optimization.

“MobileAction’s API became the foundation of our ASO intelligence,” said Jin. “In the future, we will further leverage MobileAction’s API’s potential in deep keyword analysis and copywriting optimization, while exploring integration with additional connected applications to gain more comprehensive insights, driving the evolution toward an intelligent, agent-driven operational model.”