Founded in 2019, Mellon is an Istanbul-based app development studio specializing in building productivity applications with global growth potential. Known for quickly iterating and launching across diverse regions, Mellon consistently seeks methods to expand its apps’ organic reach and visibility. Anıl Sözeri, Co-founder at Mellon, shared the significant challenges they overcame by partnering with MobileAction.
Challenge
Facing intense competition, Mellon struggled with limited access to detailed data and competitive benchmarks. Manual ASO workflows relied on hunches, making it hard to prioritise keywords or benchmark against competitors in crowded categories. This struggle made strategic decision-making challenging and hindered keyword optimization.
Anıl shared, “With limited competitive data, we were optimizing in the dark. We knew we were leaving visibility—and installs—on the table.”
Solution
To tackle these challenges, Mellon integrated MobileAction into its ASO workflow, utilizing;
- Visibility Report for insights into keyword performance and market positioning.
- Keyword research tools to pinpoint strategic, high-value keyword opportunities.
- Competitor analysis for more clarity on market gaps and competitor strategies.
“MobileAction immediately turned our assumptions into actionable strategies,” Anıl explained. “The ability to benchmark against competitors allowed us to adjust our strategies in real-time and identify gaps that we hadn’t seen before.”
An intuitive UI plus hands-on customer success sessions accelerated onboarding, embedding data-backed workflows into daily routines. Anıl highlighted the support received, saying, “The MobileAction team has always been highly responsive and insightful. During our monthly syncs, they provided guidance on what to focus on and how to interpret the data better. Their support made us feel like we were not just using a tool, but working with a team that understood our goals and actively helped us grow.”

Result
The integration of MobileAction streamlined Mellon’s ASO process and provided measurable growth outcomes. Anıl said, “Although our focus was not on large-scale paid acquisition, we began observing a steady, organic install increase as our visibility improved in different countries.”
With MobileAction, Mellon achieved:
- A 20% increase in organic visibility within targeted markets, fuelling a steady rise in installs without extra paid spend.
- A corresponding 20% rise in the total number of ranking keywords.