Newton sees ~3x improvement in App Store ranking in the Finance category

Newton is a digital-first finance platform focused on delivering user-friendly access to crypto assets. Known for its clean UX and strong security measures, Newton constantly seeks ways to strengthen its app visibility and reach high-intent users. Lucas Harrison, Digital Marketing Specialist, shared how the team leveled up their ASO strategy by switching to MobileAction.

The challenge

Before partnering with MobileAction, Newton struggled to track keyword performance and understand which terms were actually driving installs. The team relied on data from App Store Connect and Google Play Console, which lacked competitive insights and historical tracking.

“Optimizing metadata felt like a guessing game,” Lucas explained. “We didn’t have a clear view of keyword rankings over time, and minimal clarity on how our metadata changes were affecting performance. Without reliable competitive intelligence, it was hard to build a strong strategy.”

The solution

MobileAction quickly proved its value by offering intuitive onboarding, user-friendly interfaces, and actionable keyword insights. Lucas highlighted ASO Intelligence’s Keyword Tracking as one of the most impactful tools, allowing them to monitor performance in real time and identify terms driving actual installs. 

They also relied heavily on Competitor Keywords, which revealed the shared and unique keywords rival apps were ranking for, but their app was not. This tool helped surface untapped opportunities and guided more informed updates to app metadata.

“Our ASO efforts moved from reactive to proactive,” he noted. “We were finally able to prioritize strategic growth, supported by real data.”

Lucas also highlighted MobileAction’s customer support. “It’s honestly some of the best I’ve encountered from any platform,” he shared. “Our rep was knowledgeable, proactive, and always made sure we were getting the most out of the tools, from explaining keyword trends to offering tailored suggestions. It never felt like generic support, more like having a true partner.”

“MobileAction has been an incredibly valuable partner in helping us level up our ASO strategy. The platform’s tools are powerful, easy to use, and backed by a truly outstanding support team. I highly recommend MobileAction to any team looking to make smarter, data-driven decisions and drive sustainable app growth.”

Lucas Harrison

Digital Marketing Specialist

The results

Over the first few months, several of their target keywords began to climb in rankings. The keyword tracking and suggestion tools helped refine metadata more strategically, making their store listing more visible and relevant to high-intent search terms.

Soon after integrating MobileAction, the team saw; 

• A marked rise in keyword rankings, moving from the ~70–80 range to 25th place in the Finance category

• Month-over-month, the team also observed a 145% spike in total reviews

• A 175% increase in 5-star ratings

“MobileAction helped us shift from chasing trends to building strategies around them,” Lucas said and added, “We now have a clear, data-driven path for app visibility, and as we scale into new languages and markets, the platform will remain a key part of our growth roadmap.”