Bigo Live saves 2+ workdays a week with advanced campaign management

Bigo Live is a global video live-streaming social platform available in over 150 countries. The platform empowers users to broadcast moments, showcase talents, and connect with audiences worldwide in real-time. The Bigo Live app growth team continuously seeks innovative solutions to expand reach and optimize their Apple Ads strategy.

The challenge

As Bigo Live expanded into new markets, the team faced obstacles with scaling keyword expansion and uncovering additional growth opportunities. While Apple Ads provided essential campaign management features, identifying untapped, high-converting keywords and streamlining batch operations became complex as campaign volume grew. 

“We encountered bottlenecks in keyword expansion. Discovering new traffic and reaching more potential users needed more resources, which ultimately limited our ability to scale campaigns,” shared the Bigo Live team. Managing campaigns manually also became more resource-intensive due to the increased volume, making it difficult to dedicate sufficient time to strategy and creative optimization.

The solution

Bigo Live adopted the SearchAds.com platform to address these obstacles and unlock scalable growth. The team highlighted that “SearchAds.com stands out with its strong keyword expansion capabilities. The system can identify untapped search terms by analyzing app categories, existing campaign data, and competitor trends, something that was tough with a manual keyword research process.”

Automations and Smart Bidding replaced repetitive manual work, while features like bulk keyword suggestions and negative keyword management improved performance across campaigns. Consolidated reporting allowed for unified analysis across multiple markets, streamlining day-to-day workflows. 

The team also benefited from hands-on support. “The MobileAction team offered comprehensive onboarding training, including tool structure walkthroughs, automation rule setup, and market analysis workflows. Throughout the usage period, the team maintained highly responsive and timely communication, which we greatly appreciated,” the Bigo Live team added.

“We recommend SearchAds.com, especially for teams managing multiple Apple Ads accounts, large budgets, or struggling with keyword expansion and automation. The platform has improved our bidding efficiency, reduced trial-and-error costs, and helped us unlock scalable growth. MobileAction is an essential partner in our Apple Ads strategy.”

Bigo Live Team

The result

The impact of SearchAds.com was immediate and substantial. “Our automated rules scan over 100 times per week, with close to 8,000 automated bid adjustments per month. Automation helps our team save around two workdays per week, significantly improving performance,” shared the team. As a result, both campaign impact and growth improved, with measurable cost reductions and a more strategic focus.

The team also looks forward to utilizing the upcoming custom product page A/B testing and data analysis features, such as comparative metrics for CTR and CVR, to help them achieve full-funnel optimization from ad targeting to creative performance.