Bosphorus Digital reduced CPI by 23% with MobileAction’s ASO tools

Bosphorus Digital, an app developer specializing in Lifestyle and Health & Fitness applications, has been committed to enriching the digital experience of its primarily female audience since its early days. Their diverse app portfolio includes popular titles like “Daily Horoscope: Astrology!,” “Psychic House: Fortune Teller,” and “Face Yoga Exercise – Aphrodite” Amid fluctuating market conditions and rising competition, Bosphorus Digital found itself at a crossroads, needing to enhance its market penetration and user acquisition strategies. Bosphorus Digital’s Performance Marketing Specialist Eslem Kahraman talked about their challenges and their experience with MobileAction’s solutions.

The challenge

The primary challenge faced by Bosphorus Digital was reducing the cost per install (CPI) across its key markets, especially the United States, while also improving keyword rankings to boost app visibility. Eslem was tasked with optimizing ad campaigns and managing user acquisition across various channels. Despite their efforts, the existing strategies were not yielding the desired results in resource allocation and market reach.

The solution

In response to these challenges, Bosphorus Digital turned to MobileAction’s ASO Intelligence product. The company leveraged MobileAction’s keyword research tools to refine their ASO strategy for improved app visibility and user engagement. They utilized keyword research to identify new target keywords that will help optimize their visibility in various storefronts. The implementation involved a detailed analysis of keyword performance and competitor strategies, allowing Bosphorus Digital to optimize their app descriptions and app metadata with a data-based approach.

In addition to ASO Intelligence on the organic optimization side, MobileAction’s Ad Intelligence product enabled the team to monitor and analyze competitor creatives. Eslem and the team were able to get inspiration from winning creatives to design their in-app events and custom product pages as well. The Ad Intelligence product’s analysis, top charts and collections tools combined allowed Bosphorus Digital to not only match but surpass competitors by developing tailored creatives that resonated well with their target audience.

“MobileAction’s all-in-one platform has been a game-changer for us. The Ad Intelligence tool, in particular, has been invaluable, providing insights that have directly contributed to our enhanced market performance and competitive edge. MobileAction’s holistic approach is essential for any mobile app company looking to enhance its app performance. Highly recommended!”

Eslem Kahraman

Performance Marketing Specialist

The result

Within six months of using MobileAction products, Bosphorus Digital observed a 23% decrease in overall CPI, with a 12% decrease in the US market alone. Furthermore, their apps improved rankings, particularly “Daily Horoscope: Astrology!”, which achieved top 5 rankings for target keywords in primary markets such as Brazil and Germany. The jump in keyword rankings and reduced CPIs have not only optimized their marketing expenditures but also strengthened their market position.

From navigating through intense market competition to achieving commendable growth, Bosphorus Digital’s journey with MobileAction has been significant. The collaboration has positioned Bosphorus Digital for continued success in the app market, ensuring they remain a step ahead in understanding and leveraging market dynamics.