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Live Webinar

State of User Acquisition: Strategies for Moving the Needle in 2023

DATE

November 30th 2023

Planning season is here, and the economy is going through a roller-coaster ride. Are you dealing with unknowns while formulating your app marketing strategy for 2023? Jump in.

Our panelists
Emre Kavaloglu
Emre Kavaloglu
Head of Marketing
Dan Pannasch
Dan Pannasch
Senior Product Manager
Orad Eldar
Orad Eldar
Director of Paid Social & Search
Nicoline Strøm-Jensen
Nicoline Strøm-Jensen
Senior Program Manager Lead

Highlights of topics covered in the webinar

The latest stats and trends
The latest stats and trends

The latest stats and trends for user acquisition in 2022 and Apple's ad business growth & latest Apple Ads updates

Strategies for growth
Strategies for growth

Strategies for outsized growth in 2023 (ASO, paid UA, creative optimization, channel mix and targeting)

Privacy era in UA
Privacy era in UA

Privacy era in UA, measurement & attribution for paid app campaigns and rising UA costs & importance of user retention with in-app events