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WWDC 2025: The releases UA practitioners should actually care about

08 Jul 2025

WWDC 2025: The releases UA practitioners should actually care about

Earlier this month, Apple wrapped up their WWDC 25 – the annual ...

Apple Ads brings major updates to its way of measurement: here’s what you need to know

05 May 2025

Apple Ads brings major updates to its way of measurement: here’s what you need to know

Apple Ads have long been a key driver of app ...

Latest updates on custom product pages in Apple Ads

01 May 2025

Latest updates on custom product pages in Apple Ads

As Apple Ads continues to evolve, custom product pages have ...

Top picks: The 10 Health & Fitness Apps in 2024

11 Dec 2024

Top picks: The 10 Health & Fitness Apps in 2024

Staying fit and healthy is becoming easier with health and ...

Top 10 Retail apps by user acquisition performance

13 Nov 2024

Top 10 Retail apps by user acquisition performance

As the year comes to a close, the holiday season ...

Apple Search Ads introduced view-through metrics, so how can you use them?

16 Oct 2024

Apple Search Ads introduced view-through metrics, so how can you use them?

In a significant update to its platform, Apple Search Ads ...

Trick or treat with winning Halloween strategies

Trick or treat with winning Halloween strategies

For the app market, Halloween isn’t just a time ...

Top 10 Health & Fitness Apps by user acquisition performance (Mindfulness Day edition)

12 Sep 2024

Top 10 Health & Fitness Apps by user acquisition performance (Mindfulness Day edition)

As we gear up for Mindfulness Day, it’s the ...

Best education apps by user acquisition performance

09 Sep 2024

Best education apps by user acquisition performance

As classrooms fill and the academic year begins, educational apps ...

Multi-placement ad strategy: Your go-to 2025 Apple Search Ads Approach

21 May 2024

Multi-placement ad strategy: Your go-to 2025 Apple Search Ads Approach

Every day there is a growing number of apps in ...

Apple Ads Basic vs Advanced: Which solution is right for your app?

28 Feb 2024

Apple Ads Basic vs Advanced: Which solution is right for your app?

The first decision any app marketer faces when starting an ...

Automate your campaigns with strategic templates: Automations 2.0

19 Feb 2024

Automate your campaigns with strategic templates: Automations 2.0

Automations are the core of optimized and successful Apple Search ...