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All Apple Ads Blog Posts

How to build an effective pre-launch marketing strategy for your app

18 Dec 2025

How to build an effective pre-launch marketing strategy for your app

Marketing your app before launch is essential if you want ...

Organic and inorganic marketing: best practices for mobile apps

26 Nov 2025

Organic and inorganic marketing: best practices for mobile apps

Organic and inorganic marketing are the two primary ways mobile ...

Apple doubles the custom product page limit, here’s what it means for app marketers

31 Oct 2025

Apple doubles the custom product page limit, here’s what it means for app marketers

Apple just announced a major update for developers and app ...

WWDC 2025: The releases UA practitioners should actually care about

08 Jul 2025

WWDC 2025: The releases UA practitioners should actually care about

Earlier this month, Apple wrapped up their WWDC 25 – the annual ...

Best Apple Ads tools for app marketers: Boost visibility and ROAS

18 Jun 2025

Best Apple Ads tools for app marketers: Boost visibility and ROAS

Apple’s App Store connects businesses with a massive audience ...

Apple Ads brings major updates to its way of measurement: here’s what you need to know

05 May 2025

Apple Ads brings major updates to its way of measurement: here’s what you need to know

Apple Ads have long been a key driver of app ...

Latest updates on custom product pages in Apple Ads

01 May 2025

Latest updates on custom product pages in Apple Ads

As Apple Ads continues to evolve, custom product pages have ...

Tired of manual custom product pages testing? We have what you need.

28 Apr 2025

Tired of manual custom product pages testing? We have what you need.

Manually testing custom product pages has long been a complex ...

Top picks: The 10 Health & Fitness Apps in 2024

11 Dec 2024

Top picks: The 10 Health & Fitness Apps in 2024

Staying fit and healthy is becoming easier with health and ...

Top 10 Retail apps by user acquisition performance

13 Nov 2024

Top 10 Retail apps by user acquisition performance

As the year comes to a close, the holiday season ...

Apple Search Ads introduced view-through metrics, so how can you use them?

16 Oct 2024

Apple Search Ads introduced view-through metrics, so how can you use them?

In a significant update to its platform, Apple Search Ads ...

Trick or treat with winning Halloween strategies

16 Oct 2024

Trick or treat with winning Halloween strategies

For the app market, Halloween isn’t just a time ...