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All Mobile App Marketing Blog Posts

Multi-placement ad strategy: Your go-to 2025 Apple Search Ads Approach

21 May 2024

Multi-placement ad strategy: Your go-to 2025 Apple Search Ads Approach

Every day there is a growing number of apps in ...

May the 4th be with you: Star Wars Day’s Impact on app marketing

10 May 2024

May the 4th be with you: Star Wars Day’s Impact on app marketing

Every year on May 4th, Star Wars Day captures the ...

March Madness drives app downloads and user engagement

24 Mar 2024

March Madness drives app downloads and user engagement

Each year in March, college basketball captivates sports fans across ...

What a year! Here’s your 2023 product recap

26 Dec 2023

What a year! Here’s your 2023 product recap

2023 has been a year of acceleration for the app world ...

From PC to Pocket: Five Nights at Freddy’s Organic Rise vs. Competitors’ Paid Strategies

28 Nov 2023

From PC to Pocket: Five Nights at Freddy’s Organic Rise vs. Competitors’ Paid Strategies

Hey horror enthusiasts and mobile gamers, gather around because we’...

Emerging Trends in Finance Apps for 2024

20 Nov 2023

Emerging Trends in Finance Apps for 2024

Fintech innovation is ever-evolving, and finance apps face the challenge ...

Photo & Video apps case study: Dethroning the category leader with In-app events & paid UA

25 Oct 2023

Photo & Video apps case study: Dethroning the category leader with In-app events & paid UA

Some success stories stand out as remarkable. Last week, we ...

EPIK App’s Epic Win: Breaking the Social Media with AI Yearbook

10 Oct 2023

EPIK App’s Epic Win: Breaking the Social Media with AI Yearbook

Led by celebrities and influencers, social media users are embracing ...

Mobile App Advertising Trends for Fall 2023

15 Sep 2023

Mobile App Advertising Trends for Fall 2023

Welcome to the world of mobile app advertising, where innovation ...

Travel Category Revealed: Discovering the Gems Through Growth

24 Aug 2023

Travel Category Revealed: Discovering the Gems Through Growth

Top Charts from MobileAction Dashboard We all have a passion ...

Your App, Their Way: Mobile App Personalization Explained

04 Aug 2023

Your App, Their Way: Mobile App Personalization Explained

Key Takeaways Mobile app personalization involves tailoring the user experience ...

App Store ranking factors: How to boost app visibility in 2025

23 Jul 2023

App Store ranking factors: How to boost app visibility in 2025

Apple’s ranking algorithm processes millions of data points every ...